Lara Félix, J. H., Díaz Martínez, A. and Becerra-Perez, L. A. (2020) “The effect of emotional advertising in a gender role: The case of Coca-Cola in Culiacán-Sinaloa”, Inquietud Empresarial, 19(2), pp. 53–66. doi: 10.19053/01211048.9507.