Fuel efficiency effect on car buying choice


  • Julián Eduardo Morales-Rodríguez Universidad Pedagógica y Tecnológica de Colombia (Tunja - Boyacá, Colombia).
  • Deysy Jeannette Ortiz-Durán Universidad Central del Ecuador (Quito, Ecuador).
  • Luis Gabriel Márquez-Díaz Universidad Pedagógica y Tecnológica de Colombia (Tunja - Boyacá, Colombia).




automotive Market, fuel Efficiency, stated-preference surveys, willingness to pay


The results of a research to study the fuel efficiency effect in acquiring a new vehicle are presented. The methodology is based on applying a stated preference survey in the context of a choice experiment with two unlabeled alternatives, which are characterized by the car cost and fuel efficiency.

Based on the data collected, a Multinomial Logit model was estimated, which allowed to study different choice scenarios. On average, it was found that individuals are willing to pay up to 1.020.000 Colombian pesos by a new vehicle which improves fuel efficiency at 1 kilometer/gallon. This value may be useful as reference for the automotive industry in the effort to produce higher performance vehicles.


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How to Cite

Morales-Rodríguez, J. E., Ortiz-Durán, D. J., & Márquez-Díaz, L. G. (2016). Fuel efficiency effect on car buying choice. Revista Facultad De Ingeniería, 25(42), 55–66. https://doi.org/10.19053/01211129.4629