Competitive advantage of fruit and vegetable SMEs in Colombia: role of open innovation and entrepreneurial orientation
Abstract
This research studies the underlying effects of open innovation on the relationship between entrepreneurial orientation and competitive advantage. The hypotheses were tested using structural equations in PLS-SEM for the data collected in a Likert scale instrument, to a sample of 102 fruit and vegetable SMEs in Valle del Cauca, Colombia. The results show that entrepreneurial orientation positively influences open innovation; In turn, open innovation affects competitive advantage, thus proving the mediating role of open innovation. In other words, it is not enough for SME managers to be proactive, risky and innovative to achieve competitive advantage, they must also incorporate open innovation practices to achieve sustainable competitive advantage. This study contributes to the emerging literature on the underlying effects of open innovation, as well as its effects on competitive advantage.
Keywords
open innovation;, competitive advantage;, entrepreneurial orientation;, fruit and vegetable SMEs
Author Biography
Rubén Darío Echeverri-Romero
Economista, Magíster en Ciencias Económicas
Tulio Ferney Silva-Castellanos
Administrador de Empresas, Magíster en Ciencias de la Organización
Leidi Dayely Ruano-Arcos
Administradora de Empresas, Estudiante de Doctorado en Administración
Jherónimo Sánchez-Álvarez
Estudiante de Comercio Exterior
Isabel Daniela Ordóñez-Tovar
Estudiante de Comercio Exterior
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