El E-Comerce como un medio para aumentar la productividad en las microempresas.

Francisca Rosales Gómez; María Guadalupe Aguirre Alemán; Oreste Pimentel Reyes; Daniel Ortiz Ventura

doi:10.19053/01211048.2857

Vol. 14 No. 1 (2014)
Inquietud Empresarial 14(1) Enero-Junio 2014

MARKETING

El E-Comerce como un medio para aumentar la productividad en las microempresas.

https://doi.org/10.19053/01211048.2857

Published 2014-09-01

Francisca Rosales Gómez
María Guadalupe Aguirre Alemán
Oreste Pimentel Reyes
Daniel Ortiz Ventura

Francisca Rosales Gómez
Universidad Pedagógica y Tecnológica de Colombia

María Guadalupe Aguirre Alemán

Oreste Pimentel Reyes

Daniel Ortiz Ventura

How to Cite

Gómez, F. R., Alemán, M. G. A., Reyes, O. P., & Ventura, D. O. (2014). El E-Comerce como un medio para aumentar la productividad en las microempresas. Inquietud Empresarial, 14(1), 85–98. https://doi.org/10.19053/01211048.2857

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Abstract

En este estudio se presenta la influencia que tiene el E-Commerce para mejorar la Productividad en las empresas de Coatzacoalcos, Veracruz. A principios del año 2014 se efectuó una investigación de naturaleza exploratoria, correlacional y descriptiva en distintas microempresas de Coatzacoalcos, Veracruz, que utilizan el E-Commerce para mejorar su empresa. Por ello se le aplicó una encuesta referente a la forma en que su microempresa ha tenido su productividad. Los resultados obtenidos en la investigación indican que las empresas han comenzado a incursionar en el E-Commerce, siendo el 77% de los encuestados quienes han iniciado sus ventas electrónicas, el 82.9% ha llegado a incrementar sus ventas y el 60% tiene un plan de crecimiento. Por ello E-Commerce influencia la productividad de la microempresa al impulsar sus ventas.

PALABRAS CLAVE
E-Comerce, Productividad, microempresa, ventas

ABSTRACT:
This study presents the influence of the E-Commerce improve business productivity of Coatzacoalcos, Veracruz. In April 2014, an exploratory research was conducted correlational nature of different microenterprise Coatzacoalcos, Veracruz, using the E-Commerce enhance your business. We therefore applied a survey regarding the way your microenterprise has been productive. The results of the research indicate
that companies have begun to venture into e-commerce, with 77% of respondents who have started their online sales, reached 82.9% sales increase and 60% have a plan growth. Thus E-Commerce influences the productivity of microenterprises to boost their sales.

KEYWORDS
E-Commerce, Productivity, Microenterprise, Sales

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