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Vol. 19 No. 2 (2025)
In press/En prensa

Vegetable section

Analysis of farmers' preferences in choosing horticultural crops in Gowa Regency, Indonesia: Fact finding from binary logistic regression analysis

https://doi.org/10.17584/rcch.2025v19i2.18672

Published 2025-05-01

  • Ardi Rumallang
    • ,
  • Akbar Akbar
    • ,
  • Nurdin Mappa
    • ,
  • Abdul Halil

Ardi Rumallang
Universitas Muhammadiyah Makassar, Agriculture Faculty, Department of Agribusiness, Makassar (Indonesia)

Akbar Akbar
Universitas Muhammadiyah Makassar, Agriculture Faculty, Department of Agribusiness, Makassar (Indonesia)

Nurdin Mappa
Universitas Muhammadiyah Makassar, Agriculture Faculty, Department of Agribusiness, Makassar (Indonesia)

Abdul Halil
Universitas Muhammadiyah Makassar, Agriculture Faculty, Department of Agribusiness, Makassar (Indonesia)

Farmers' preferences in choosing horticultural crops. Photos: A. Rumallang

Abstract

This study examines the preferences of farmers in choosing horticultural commodities. The number of respondents was 70 farmers selected using a random sampling technique, and the data were analyzed using binary logistic regression. The results showed that farmers' preferences in conducting horticultural farming in Tombolopao District, Gowa Regency (Indonesia), included cabbage, potato, tomato, mustard greens, onion, carrot, chilli and broccoli. The results of the binary logistic regression showed that the potato commodity was the main preference of farmers, as evidenced by a significant value in the Wald test of 0.001. The potato commodity has an odds ratio value of 0.022 with an estimated value of -3.824. This indicates a negative correlation between the potato variable and farmers' preferences. This means that probability of farmers choosing other commodities instead of potatoes is very low, at only 0.022%. This also provides evidence that the decision to grow potatoes is strongly favored, making potatoes a mainstay commodity on their farms. Evidence from the field indicates that farmers prefer potatoes due to their higher and more stable prices, greater durability, consistent market availability, and higher income compared to other crops.

Keywords

Farm planning, Agricultural decision-making, Potato, Agriculture in Indonesia

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