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Stroop effect in taste perception in university students

Abstract

Introduction: The Stroop effect has been investigated using different types of stimuli but there is scarce evidence of this effect in the interaction between gustatory and visual stimuli, so this research aims to identify whether visual stimuli (linguistic representations) interfere with taste perception in university students.

Materials and methods: Thirty-six university students from three-degree programs: psychology, engineering and bachelor's degree were individually evaluated. The perception of 4 taste stimuli (strawberry, peach, plum and orange) was measured with respect to 2 visual stimuli (words or anagrams) at 3 experimental levels: congruent, incongruent and control stimuli.

Results: Significant differences were found in the number of hits for the variables group, sex and profession (grade). Interference was lower in the control stimuli factor with respect to reaction time, while in the number of hits, interference was lower in the congruent stimuli; women obtained a higher number of hits and lower reaction time in the three experimental factors in contrast to men; non-significant differences were found with respect to profession.

Conclusions: The results show that crossmodal Stroop interference was lower at the level of control stimuli as participants required less time to identify these stimuli compared to when they were presented with the stimuli in congruency and incongruency conditions and that a larger sample size is required to generalize the results.

Keywords

Stroop effect, words, anagrams, taste perception, congruence

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Author Biography

Diego Alejandro Ascencio Meneses

Psychology Student. Pedagogical and Technological University of Colombia.

Laura Nathaly Lara Pedraza

Psychology Student. Pedagogical and Technological University of Colombia.

Laura Vanessa Quintana Zotaquirá

Psychology Student. Pedagogical and Technological University of Colombia.

Loren Eliana Gordo Sosa

Psychology Student. Pedagogical and Technological University of Colombia.


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