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Vol. 21 No. 2 (2021)
Inquietud Empresarial 21(2) Julio-Diciembre 2021: Special Issue on: "Business and Management on Innovation and Sustainability"

DECISION-MAKING

Ranking the competitiveness of tourist destinations: An analysis using the OWA operator and the SAW method

https://doi.org/10.19053/01211048.11413

Published 2021-12-01

  • Martín Huesca-Gastélum
    • ,
  • Martín León-Santiesteban

Martín Huesca-Gastélum
Universidad Autónoma de Occidente. Blvd. Lola Beltrán Km 1.5, Culiacán, Sinaloa, México.

Martín León-Santiesteban
Universidad Autónoma de Occidente. Blvd. Lola Beltrán Km 1.5, Culiacán, Sinaloa, México

Abstract

The objective of this paper is to rank the competitiveness of tourist destinations based on different aggregation operators, specifically, the ordered weighted average (OWA) operator and the simple additive weighting (SAW) method. The use of these methods allows tourist destinations to be sorted according to their competitiveness. In addition, it enables the generation of different scenarios that highlight the relative importance of each criterion. This information is useful for the government and recreation sites when generating different evaluations based on the specific characteristics of each municipality. An application of these methods to determine the competitiveness of the tourism destinations of Sinaloa, Mexico has been performed.

 JEL Codes: D49, L83, C44

Received: 10/07/2020.  Accepted: 03/11/2020.  Published: 01/12/2021. 

Keywords

Competitiveness, tourist destinations, SAW method, OWA operator

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