Skip to main navigation menu Skip to main content Skip to site footer

Vol. 21 No. 2 (2021)
Inquietud Empresarial 21(2) Julio-Diciembre 2021: Special Issue on: "Business and Management on Innovation and Sustainability"

SUSTAINABILITY

Sustainable marketing: A bibliometric study

https://doi.org/10.19053/01211048.12452

Published 2021-12-01

  • Jesús Humberto Lara Félix
    • ,
  • Juan Mejía Trejo

Jesús Humberto Lara Félix
Universidad de Guadalajara, Centro Universitario de Ciencias Económicas Administrativas, México.

Juan Mejía Trejo
Universidad de Guadalajara, Centro Universitario de Ciencias Económicas Administrativas, México.

Abstract

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric technique using different refinement criteria to obtain the information, the keywords "sustainability" and "marketing" were used as a search method in the titles, abstracts and keywords. Of the selected documents, it was also refined by areas of interest and the period 2016 to 2021 was considered, resulting in 1,310 documents in Scopus and 1,992 in Web Of Science, giving a total of 3302 the final sum of both amounts. The main findings, the sustainable marketing issue is a frontier issue in the sciences that is growing in the last 6 years, which has been applied in the business and academic world, various business opportunities were detected, in which the innovation, knowledge, emerging markets, business models, market orientation, consumer behavior, stakeholder, and social and corporate responsibility are the area’s most closely related to sustainable marketing. Limitations which study only includes the literature of the aforementioned search engines and the criteria established in the methodology

Keywords: Bibliometric analysis, sustainable marketing, strategy.

JEL codes: M31

Keywords

Bibliometric Analysis, Sustainable Marketing, Strategy

PDF (Español)

References

  1. Ali, S., Peters, L., He, H.-W., & Lettice, F. (2010). Market based organisational learning, dynamic, and substantive capabilities: An integrative framework. Journal of Strategic Marketing, 18(5), 363-377. DOI: https://doi.org/10.1080/0965254X.2010.497846
  2. Aquila, G., Rocha, L., Rotela Junior,, P., Pamplona, E., Queiroz, A., & Paiva, A. (2016). Wind power generation: An impact analysis of incentive strategies for cleaner energy provision in Brazil. Journal of Cleaner Production, 137, 1100-1108. DOI: https://doi.org/10.1016/j.jclepro.2016.07.207
  3. Ardley, B., & May, C. (2020). Ethical marketer and sustainability: Facing the challenges of overconsumption and the market. Strategic Change, 29(6), 617-624. DOI: https://doi.org/10.1002/jsc.2372
  4. Belz, F., & Binder, J. (2017). Sustainable Entrepreneurship: A Convergent Process Model. Business Strategy and the Environment, 26(1), 1-17. DOI: https://doi.org/10.1002/bse.1887
  5. Bernard, H. (2018). Research Methods in Anthropology: Qualitative and Quantitative Approaches (6th ed.). Lanham: Rowman & Littlefi eld.
  6. Brough, A., Wilkie, J., Isaac, M., & Gal, D. (2016). Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption. Journal of Consumer Research, 43(4), 567-582. DOI: https://doi.org/10.1093/jcr/ucw044
  7. Camilleri, M. (2018). The branding of tourist destinations: theoretical and empirical insights. Malta: University of Malta. DOI: https://doi.org/10.1108/9781787693739
  8. Carey, S., Gountas, Y., & Gilbert, D. (1997). Tour operators and destination sustainability. Tourism Management, 18(7), 425-431. DOI: https://doi.org/10.1016/S0261-5177(97)00044-7
  9. Chan, C., Peters, M., & Pikkemaat, B. (2019). Investigating visitors’ perception of smart city dimensions for city branding in Hong Kong. International Journal of Tourism Cities, 5(4), 620-638. DOI: https://doi.org/10.1108/IJTC-07-2019-0101
  10. Chen, Y., Ghosh, M., Liu, Y., & Zhao, L. (2019). Media coverage of climate change and sustainable product consumption: evidence from the hybrid vehicle market. Journal of Marketing Research, 56(6), 995-1011. DOI: https://doi.org/10.1177/0022243719865898
  11. Christopher, M. (1986). Reaching the customer: Strategies for marketing and customer service. Journal of Marketing Management, 2(1), 63-71. DOI: https://doi.org/10.1080/0267257X.1986.9964000
  12. Dangelico, R. (2016). Green Product Innovation: Where we are and Where we are Going. Business Strategy and the Environment, 560-576. DOI: https://doi.org/10.1002/bse.1886
  13. Dangelico, R., Pujari, D., & Pontrandolfo, P. (2017). Green product innovation in manufacturing firms: a sustainability-oriented dynamic capability perspective. Business Strategy and the Environment, 26(4), 490-506. DOI: https://doi.org/10.1002/bse.1932
  14. Ehnert, I., Parsa, S., Wagner, M., & Muller-Camen, M. (2016). Reporting on sustainability and HRM: a comparative study of sustainability reporting practices by the world's largest companies. International Journal of Human Resource Management, 27(1), 88-108. DOI: https://doi.org/10.1080/09585192.2015.1024157
  15. El-Kassar, A.-N., & Singh, S. (2019). Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, 144, 483-498. DOI: https://doi.org/10.1016/j.techfore.2017.12.016
  16. Genovese, A., Acquaye, A., Figueroa, A., & Koh, S. (2017). Sustainable supply chain management and the transition towards a circular economy: Evidence and some applications. Omega-International Journal of Management Science, 66(B), 344-357. DOI: https://doi.org/10.1016/j.omega.2015.05.015
  17. Gorski, H., Fuciu, M., & Dumitrescu, L. (2017). Sustainability and corporate social responsibility (CSR): Essential topics for business education. Balkan Region Conference on Engineering and Business Education, 413-421. DOI: https://doi.org/10.1515/cplbu-2017-0054
  18. Hong, H., & Kang, J. (2019). The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products. Fashion and Textiles, 6(16), https://doi.org/10.1186/s40691-019-0170-8 DOI: https://doi.org/10.1186/s40691-019-0170-8
  19. Hong, Z., & Guo, X. (2019). Green product supply chain contracts considering environmental responsibilities. Omega, 83, 155-166. DOI: https://doi.org/10.1016/j.omega.2018.02.010
  20. Horani, L. (2020). Identification of target customers for sustainable design. Journal of Cleaner Production, 274, 123102. DOI: https://doi.org/10.1016/j.jclepro.2020.123102
  21. Inman, J., & Nikolova, H. (2017). Shopper-facing retail technology: a retailer adoption decision framework incorporating shopper attitudes and privacy concerns. Journal of Retailing, 93(1), 7-28. DOI: https://doi.org/10.1016/j.jretai.2016.12.006
  22. Jung, J., Kim, S., & Kim, K. (2020). Sustainable marketing activities of traditional fashion market and brand loyalty. Journal of Business Research, 120, 294-301. DOI: https://doi.org/10.1016/j.jbusres.2020.04.019
  23. Kerin, R., Varadarajan, P., & Peterson, R. (1993). First-mover advantage. IEEE Engineering Management Review, 19-33. DOI: https://doi.org/10.2307/1251985
  24. Kerin, R., Varadarajan, P., & Peterson, R. (1993). First-mover advantage. IEEE Engineering Management Review, 56(4), 19-33. DOI: https://doi.org/10.2307/1251985
  25. Kotler, P., & Keller, K. (2016). Dirección de marketing . México: Pearson Educación.
  26. Kravets, O., Preece, C., & Maclaran, P. (2020). The uniform entrepreneur: making gender visible in social enterprise. Journal of Macromarketing, 40(4), 445-458. DOI: https://doi.org/10.1177/0276146720930331
  27. Kumar, B., Manrai, A., & Manrai, L. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1-9. DOI: https://doi.org/10.1016/j.jretconser.2016.09.004
  28. Lee, S.-N., Kim, H., & Yang, K. (2015). Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption. Fashion and Textiles, 2, 17. https://doi.org/10.1186/s40691-015-0043-8 DOI: https://doi.org/10.1186/s40691-015-0043-8
  29. Liang, J., & Guo, L. (2021). Gratitude and sustainable consumer behavior: A moderated mediation model of time discounting and connectedness to the future self. Psychology and Marketing, 38(8), 1238-1249. DOI: https://doi.org/10.1002/mar.21502
  30. Luo, X. (2020). Design of full-link digital marketing in business intelligence era with computer software Edraw Max. Proceedings - 2020 Management Science Informatization and Economic Innovation Development Conference, MSIEID 2020, 364-367. DOI: https://doi.org/10.1109/MSIEID52046.2020.00077
  31. Mahmoud, M. (2016). Sustainable market orientation: a competitive strategic tool in an emerging economy context. Journal of Strategic Marketing, 24(7), 635-654. DOI: https://doi.org/10.1080/0965254X.2016.1149210
  32. Moon, H., Park, S., & Woo, J. (2021). Staying on convention or leapfrogging to eco-innovation?: Identifying early adopters of hydrogen-powered vehicles. Technological Forecasting and Social Change, 171, 120995 DOI: https://doi.org/10.1016/j.techfore.2021.120995
  33. Moore, G. (2002). Making it last. PPI Pulp and Paper International, 49-50.
  34. Moorman, C., & Day, G. (2016). Organizing for marketing excellence. Journal of Marketing, 80(6), 6-35. DOI: https://doi.org/10.1509/jm.15.0423
  35. Ordouei, M., Elkamel, A., Dusseault, M., & Alhajri, I. (2015). New sustainability indices for product design employing environmental impact and risk reduction: case study on gasoline blends. Journal of Cleaner Production, 108(A), 312-320. DOI: https://doi.org/10.1016/j.jclepro.2015.06.126
  36. Papakosmas, M., Noble, G., & Glynn, J. (2012). Organization-based social marketing: An alternative approach for organizations adopting sustainable business practices. Social Marketing Quarterly, 18(2), 87-97. DOI: https://doi.org/10.1177/1524500412450487
  37. Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134. DOI: https://doi.org/10.1016/j.jretconser.2015.11.006
  38. Qin, J., Liu, X., & Pedrycz, W. (2017). An extended TODIM multi-criteria group decision making method for green supplier selection in interval type-2 fuzzy environment. European Journal of Operational Research, 258(2), 626-638. DOI: https://doi.org/10.1016/j.ejor.2016.09.059
  39. Rezaei, S. (2021). Beyond explicit measures in marketing research: Methods, theoretical models, and applications. Journal of Retailing and Consumer Services, 61, 102545. DOI: https://doi.org/10.1016/j.jretconser.2021.102545
  40. Rosenau, M. (1992). From experience: Avoiding marketing's best-of-the-best specification trap. Journal of Product Innovation Management, 9(4), 300-302. DOI: https://doi.org/10.1111/1540-5885.940300
  41. Schaltegger, S., Luedeke-Freund, F., & Hansen, E. (2016). Business models for sustainability: a co-evolutionary analysis of sustainable entrepreneurship, innovation, and transformation. Organization & Environment, 29(3), 264-289. DOI: https://doi.org/10.1177/1086026616633272
  42. Schot, J., & Steinmueller, W. (2018). Three frames for innovation policy: R&D, systems of innovation and transformative change. Research Policy, 47(9), 1554-1567. DOI: https://doi.org/10.1016/j.respol.2018.08.011
  43. Šimková, E. (2007). The potential of rural tourism and the sustainable development of rural areas. E a M: Ekonomie a Management, 57-62.
  44. Solano López,, E., Castellanos Quintero, S., López Rodríguez del Rey, M., & Hernández Fernández, J. (2009). La bibliometría: una herramienta eficaz para evaluar la actividad científica postgraduada. Revista Científica de las Ciencias Médicas en Cienfuegos, 7(4), 59-62.
  45. Sreen, Sreen, N., Purbey, S., & Sadarangani, P. (2020). Understanding the relationship between different facets of materialism and attitude toward green products. Journal of Global Marketing, 33(5), 396-416. DOI: https://doi.org/10.1080/08911762.2020.1751370
  46. Tanford, S., Kim, M., & Kim, E. (2020). Priming social media and framing cause-related marketing to promote sustainable hotel choice. Journal of Sustainable Tourism, 28(91), 1762-1781. DOI: https://doi.org/10.1080/09669582.2020.1760287
  47. Trumpp, C., & Guenther, T. (2017). Too little or too much? Exploring u-shaped relationships between corporate environmental performance and corporate financial performance. Business Strategy and the Environment, 26(1), 49-68. DOI: https://doi.org/10.1002/bse.1900
  48. Wakefield, A., & Axon, S. (2019). “I'm a bit of a waster”: Identifying the enablers of, and barriers to, sustainable food waste practices. Journal of Cleaner Production, 275, 122803. DOI: https://doi.org/10.1016/j.jclepro.2020.122803
  49. White, K., Habib, R., & Hardisty, D. (2019). How to SHIFT consumer behaviors to be more sustainable: a literature review and guiding framework. Journal of Marketing, 83(3), 22-49. DOI: https://doi.org/10.1177/0022242919825649
  50. York, J., O'Neil, I., & Sarasvathy, S. (2016). Exploring environmental entrepreneurship: identity coupling, venture goals, and stakeholder incentives. Journal of Management Studies, 53(5), 695-737. DOI: https://doi.org/10.1111/joms.12198
  51. Zeng, T., Deschênes, J., & Durif, F. (2020). Eco-design packaging: An epistemological analysis and transformative research agenda. Journal of Cleaner Production, 276(3), 123361 DOI: https://doi.org/10.1016/j.jclepro.2020.123361

Downloads

Download data is not yet available.

Similar Articles

1 2 3 4 5 6 > >> 

You may also start an advanced similarity search for this article.