Volume 19, No. 2.
Inquietud Empresarial 19 (2) July-December 2019

Table of contents

1. Preliminaries

   Fabio Blanco-Mesa

   • Abstract 95
     
   • PDF (Español) 145
     

   PDF (Español)

1. Decision-making in uncertainty: techniques and tools for highly challenging scenarios

   Victor Alfaro-Garcia

   I-III

   • Abstract 926
     
   • PDF (Español) 864
     

   PDF (Español)

1. How to perform a cost management in the hotel sector for the best decision making?

   María Macarena Suárez

   39-51

   • Abstract 871
     
   • PDF (Español) 1631
     

   PDF (Español)

2. Business decision making through the ordered weighted average

   Diego Baez-Palencia, Maricruz Olazabal-Lugo, Jorge Romero-Muñoz

   11-23

   • Abstract 4451
     
   • PDF (Español) 2884
     

   PDF (Español)

3. Integration of knowledge in restaurants through multicriteria analysis for decision making

   Martín León Santiesteban, Ana María Larrañaga Núñez

   25-38

   • Abstract 788
     
   • PDF (Español) 712
     

   PDF (Español)

1. Environmental policies analysis at the University of Guanajuato-Mexico

   Ilean Samantha Narváez Rosillo, Diana del Consuelo Caldera-González, Ma. Eugenia Sánchez Ramos

   87-103

   • Abstract 328
     
   • PDF (Español) 356
     

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1. The effect of emotional advertising in a gender role: The case of Coca-Cola in Culiacán-Sinaloa

   Jesús Humberto Lara Félix, Aurora Díaz Martínez, Luis A. Becerra-Perez

   53-66

   • Abstract 1085
     
   • PDF (Español) 1044
     

   PDF (Español)

2. Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company

   Salvador Abraham Romero Rubio, Gregorio Guzmán Lares

   67-85

   • Abstract 1217
     
   • PDF (Español) 4704
     

   PDF (Español)