Ir al menú de navegación principal Ir al contenido principal Ir al pie de página del sitio

Vol. 16 Núm. 1 (2023)
Revista Enletawa

Artículos de Investigación

Análisis de anuncios publicitarios desde el método calla en el aula EFL. Estudio de caso con estudiantes de secundaria en Colombia.

https://doi.org/10.19053/2011835X.16013

Publicado 2023-05-29

  • Daniel Alirio Cruz Bernal

Daniel Alirio Cruz Bernal
Universidad Pedagógica y Tecnológica de Colombia

Resumen

El elevado acceso a la televisión, computadoras o dispositivos móviles implica que los niños no solo tienen más acceso a la información digital, sino que también necesitan ser capaces de evaluarla o filtrarla por sí mismos. Por tal razón, la propuesta de investigación actual busca entender cómo un grupo de estudiantes de secundaria usaron habilidades de pensamiento crítico mientras estaban expuestos a la información proporcionada por los anuncios. En este estudio de caso cualitativo, cinco estudiantes analizaron anuncios publicitarios siguiendo lecciones planeadas bajo el modelo de Enfoque de Aprendizaje de Lenguaje Académico Cognitivo (CALLA). Los instrumentos para la recolección de datos, como los artefactos de los estudiantes y las transcripciones de los talleres se analizaron bajo un análisis temático. Los principales hallazgos revelaron cómo los estudiantes recordaron sus conocimientos y experiencias anteriores con respecto a los anuncios de televisión para enfrentar nuevos problemas que afectan sus realidades y contexto social. Del mismo modo, los estudiantes identificaron mensajes ocultos y situaciones presentadas en el contenido visual.  Sin duda alguna, el modelo CALLA reveló las reflexiones críticas de los estudiantes sobre el mundo de hoy

Palabras clave

Modelo CALLA, Habilidades de pensamiento crítico, Anuncios de televisión y enseñanza

PDF (English)

Biografía del autor/a

Daniel Alirio Cruz Bernal

Licenciado en Lenguas Modernas y Maestría en Enseñanza de Idiomas de la Universidad Pedagógica y Tecnológica de Colombia. Es profesor de idiomas en la UPTC.

Citas

  1. Adeyemi, S. B. (2012). Developing Critical Thinking Skills in Students: A Mandate for Higher Education in Nigeria . European Journal of Educational Research , 1 (2) , 155-161 . DOI: 10.12973/eu-jer.1.2.155
  2. Akinlaye, F.A., Mansaray, A. and Ajiboye, J.O. (1996). Fundamental of Social Studies Teaching. Lagos: Pumark Nigeria Limited.
  3. Alhojailan, M. (2012). Thematic Analysis: A critical review of its process and evaluation. West East Journal of Social Sciences, 1(1), 39-47
  4. Anderson, J. R. (1983). The architecture of cognition. Cambridge, MA: Harvard University Press.
  5. Anderson, L. W., & Krathwohl, D. R. (2001). A Taxonomy for learning, teaching, and assessing: A revision of Bloom's taxonomy of educational objectives. New York, N.Y.: Pearson.
  6. Aristizábal-Jiménez, Y. (2020). Fostering talk as performance in an EFL class through the critical analysis of youTubers’ Content. Profile: Issues in Teachers’ Professional Development, 22(2), 181–195. https://doi.org/10.15446/profile.v22n2.82510 DOI: https://doi.org/10.15446/profile.v22n2.82510
  7. Arias, E. (2017). Translingüísmo y aprendizaje integrado de lengua y contenido como un modelo de educación bilingüe dinámica en dos colegios públicos de Pereira. [Doctoral Dissertation, Universidad Tecnológica de Pereira]. Archivo digital. https://hdl.handle.net/11059/8433
  8. Aybek, B. (2016). The relationship between prospective teachers’ media and television literacy and their critical thinking dispositions. Eurasian Journal of Educational Research, 63, 261-278, http://dx.doi.org/ 10.14689/ejer.2016.63.15 DOI: https://doi.org/10.14689/ejer.2016.63.15
  9. Bankole, S. (2012). Developing critical thinking skills in Students: A mandate for higher education in Nigeria. European Journal of Educational Research, 1(2), 155-161. DOI: https://doi.org/10.12973/eu-jer.1.2.155
  10. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa DOI: https://doi.org/10.1191/1478088706qp063oa
  11. Bloom, B. (1956). Taxonomy of educational objectives, Handbook I: The cognitive domain. New York: David McKay Co Inc.
  12. Boske, C. & McCormack, S. (2011). Building an understanding of the role of media literacy for Latino/ high school students. The High School Journal, 94(4), 167-186. DOI: https://doi.org/10.1353/hsj.2011.0011
  13. Chamot, A. U. (2007). Accelerating academic achievement of English language learners. In J. Cummins & C. Davison (Eds.), International Handbook of English Language Teaching (pp. 317–319). New York, NY: Springer US DOI: https://doi.org/10.1007/978-0-387-46301-8_23
  14. Chamot, A. U. (2009). The calla handbook: Implementing the Cognitive Academic Language Learning Approach (2nd ed.). White Plains, US: Pearson-Longman.
  15. Chamot, A. U. and O’Malley, J. M. (1987). The Cognitive Academic Language Learning Approach: A Bridge to the Mainstream. TESOL Quarterly, 21(2), 227-249. DOI: https://doi.org/10.2307/3586733
  16. Chamot, A. U., & O’Malley, J. M. (1996). The Cognitive Academic Language Learning Approach: A Model for Linguistically Diverse Classrooms. The Elementary School Journal, 96(3), 259–273. http://www.jstor.org/stable/1001757 DOI: https://doi.org/10.1086/461827
  17. Chamot, A. U., Barnhardt, S., El-Dinary, P. B., & Robbins, J. (1999). The learning strategies handbook. White Plains, NY: Longman.
  18. Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches (2nd ed.). Sage.
  19. Debra H. (2004), Improving the Effectiveness of Advertising Self-Regulatory Schemes: empowering the Public. Journal of Marketing Management, 20, 625-638. DOI: https://doi.org/10.1362/0267257041324007
  20. Esteban Nuñez, M. T., Marquez Medina, A., & Ortiz Cubides, J. E. (2018). Enhancing Critical Thinking Skills through Political Cartoons: A Pedagogical Implementation. GIST – Education and Learning Research Journal, (16), 141–163. https://doi.org/10.26817/16925777.429 DOI: https://doi.org/10.26817/16925777.429
  21. Esteban ,T. (2020). Pre-Service language teachers’ knowledge and practices of Intercultural communicative competence. HOW Journal, 28(1), 11-29 DOI: https://doi.org/10.19183/how.28.1.596
  22. Fisher, A. (2001). Critical Thinking: An Introduction. Cambridge: Cambridge University Press.
  23. Goaltly, A. (2000). Critical reading and writing: An introductory course book. Routledge, New York, and London.
  24. Goodman, S. (2003). Teaching youth media: A critical guide to literacy, video production, and social change. New York: Teachers College Press.
  25. Gu, Y. (2018). Cognitive Academic Language Learning Approach (CALLA). In J.I. Liontas, T. International Association and M. DelliCarpini (Eds.), TESOL Encyclopedia of English Language Teaching (pp. 1-6). https://doi.org/10.1002/9781118784235.eelt0176 DOI: https://doi.org/10.1002/9781118784235.eelt0176
  26. Guapacha Chamorro, Maria Eugenia, & Benavidez Paz, Luis Humberto. (2017). Improving Language Learning Strategies and Performance of Pre-Service Language Teachers Through a CALLA-TBLT Model. Profile Issues in Teachers` Professional Development, 19(2), 101-120. https://doi.org/10.15446/profile.v19n2.57581 DOI: https://doi.org/10.15446/profile.v19n2.57581
  27. Hameed, A. (2014). Impact of TV Advertisement on Children Buying Behavior. International Journal of Humanities and Social Science, 4 (2), 246-261.
  28. Harizaj, M & Hajrulla, C. (2017). Fostering learner’s critical thinking skills in EFL: Some Practical Activities. European Scientific Journal, 13 (29) DOI: https://doi.org/10.19044/esj.2017.v13n29p126
  29. Hatch, J.A. 2002. Doing qualitative research in education settings. SUNY Press.
  30. Herrera, D. (2001). Using Critical Media Literacy (CML) to Promote Students’ Critical Awareness in a 10th Grade EFL Class in the East of Antioquia [Undergraduate thesis, Universidad de Antioquia] Repositorio Institucional Universidad de Antioquia: Using Critical Media Literacy (CML) to Promote Students’ Critical Awareness in a 10th Grade EFL Class in the East of Antioquia (udea.edu.co)
  31. Huzairin & Yufrizal, H. (2019). Enhancing Critical Thinking Through CALLA In Developing Writing Ability Of EFL Students. Advances in Social Sciences Research Journal, 6(11), 302-313. DOI: https://doi.org/10.14738/assrj.611.7345
  32. Hye, J. Y., Spencer F. T. (2013), Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, And Issue Involvement. Journal of Advertising, 42(1), 30 41. DOI: https://doi.org/10.1080/00913367.2012.749082
  33. Jenni, R.(2012), Lifting the productivity of TV advertising nothing matters more than the Brand. Nothing .Journal of Advertising Research, 2(2), 146-148. DOI: https://doi.org/10.2501/JAR-52-2-146-148
  34. Kellner, D., & Share, J. (2005). Toward critical media literacy: Core concepts, debates, organizations and policy. Discourse: Studies in the Cultural Politics of Education, 26 (3), 369–386. DOI: https://doi.org/10.1080/01596300500200169
  35. Kellner, D., & Share, J. (2009). Critical media education and radical democracy. In The Routledge: International Handbook of Critical Education. New York: Routledge.
  36. Kim, I., Han, D. and Schultz, D.E. (2004). Understanding the Diffusion of Integrated Marketing Communication. Journal of Advertising Research, 44(1): 31-45. DOI: https://doi.org/10.1017/S0021849904040024
  37. Kline, S., Steward, K., & Murphy, D. (2006). Media literacy in the risk society: Toward a risk reduction strategy. Canadian Journal of Education, 29(1), 131-153 DOI: https://doi.org/10.2307/20054150
  38. Lievrouw, L., & Livingstone, S. (2006). Handbook of New Media: Social Shaping and Social Consequences of ICTs. Sage Publications Ltd.
  39. Merriam, S. B. (2009). Qualitative research: A guide to design and implementation. San Francisco, CA: Jossey-Bass.
  40. Nuñez, A. (2018). The English Textbook. Tensions from an Intercultural Perspective. Gist Education and Learning Research Journal, (17), 230-259 DOI: https://doi.org/10.26817/16925777.402
  41. OCDE (2019), Impacts of technology use on children: exploring literature on the brain, cognition and well-being. Publicaciones de la OCDE, París, https://www.oecd.org/officialdocuments/publicdisplaydocumentpdf/?cote=EDU/WKP%282019%293&docLanguage=En
  42. Ramos, F. P. (2001). “Why do they hit the headlines?”: Critical media literacy in the foreign language class. Journal of Intercultural Studies, 22(1),33-49 DOI: https://doi.org/10.1080/07256860120037409
  43. Ramos Holguín, B. (2013). Towards the development of intercultural competence skills: Apedagogical experience with pre-service teachers. HOW Journal, 20 (1), 206-225.
  44. Schwarz, G., & Brown, P. (2005). Media literacy: Transforming curriculum and teaching. Malden, Massachusetts: Blackwell Publishing.
  45. Semali, I. (2000). Literacy in multimedia America: Integrating media education across the curriculum. New York, NY: Falmer.
  46. Simons, H. (2009). Case study research in practice. London: SAGE. DOI: https://doi.org/10.4135/9781446268322
  47. Šramová, B. (2013). Media literacy and marketing consumerism focused on children. Procedia: Social and Behavioral Sciences, 141, 1025-1030 DOI: https://doi.org/10.1016/j.sbspro.2014.05.172
  48. Thoman, E., & Jolls, T. (2005). Literacy for the 21st century: An overview and orientation guide to media literacy education. Center for Media Literacy DOI: https://doi.org/10.1177/016146810810701309
  49. Ur, P. (1996). A course in language teaching: Practice and theory. Cambridge: Cambridge University Press.
  50. Van, J. (1965). Reclaiming Qualitative Methods for Organizational Research: A Preface. Administrative Science Quarterly, 24 (4), 520–526. www.jstor.org/stable/2392358. Accessed 2 May 2021. DOI: https://doi.org/10.2307/2392358
  51. Watson, G. & Glaser, E. (2009). Watson-Glaser Critical Thinking Appraisal Forms D and E. Pearson
  52. Zapalska, A.M., McCarty, M. D., Young-McLear, k. & White,J. (2018a). Design of assignments using the 21st century bloom’s re-
  53. vised taxonomy model for development of critical thinking skills. Problems and Perspectives in Management, 16(2), 291-305. doi:10.21511/
  54. ppm.16(2).2018.27.
  55. Zapalska, A.M., McCarty, M. D., Young-McLear, k. & White,J. (2018a). Design of assignments using the 21st century bloom’s re-
  56. vised taxonomy model for development of critical thinking skills. Problems and Perspectives in Management, 16(2), 291-305. doi:10.21511/
  57. ppm.16(2).2018.27.
  58. Zapalska, A.M., McCarty, M. D., Young-McLear, k. & White,J. (2018a). Design of assignments using the 21st century bloom’s re-
  59. vised taxonomy model for development of critical thinking skills. Problems and Perspectives in Management, 16(2), 291-305. doi:10.21511/
  60. ppm.16(2).2018.27.
  61. Zapalska, A.M., McCarty, M. D., Young-McLear, k. & White,J. (2018a). Design of assignments using the 21st century bloom’s re-vised taxonomy model for development of critical thinking skills. Problems and Perspectives in Management, 16(2), 291-305. doi:10.21511/ppm.16(2).2018.27. DOI: https://doi.org/10.21511/ppm.16(2).2018.27
  62. Zárate, L. (2016). Media literacy to promote critical thinking in the EFL classroom. [Master’s Thesis, Universidad Distrital Francisco José de Caldas] Archivo digital. http://hdl.handle.net/11349/3108

Descargas

Los datos de descargas todavía no están disponibles.