Neuroeconomía: una revisión basada en técnicas de mapeo científico

Resumen

La neuroeconomía es un campo multidisciplinar, que articula los conocimientos de áreas como la Economía, la psicología y la neurociencia, y que estudia el comportamiento cerebral en la toma de decisiones. A través de una revisión de literatura, se presenta la evolución de la investigación en neuroeconomía. Para ello, se emplean técnicas de mapeo científico, apoyadas en herramientas bibliométricas. La búsqueda, se realizó en las bases de datos WoS y Scopus, y la información obtenida fue procesada con las herramientas Bibliometrix y Gephi. Los documentos se clasificaron según su relevancia, en tres categorías: clásicos, estructurales y actuales. Luego, a través de un análisis de co-citaciones y clusterización, se identificaron y analizaron cinco líneas o corrientes de investigación en el área, a saber: elecciones económicas, elección social, consideraciones sobre la neuroeconomía, neurociencia del consumidor y comportamiento y estímulo cerebral. Se concluye con la necesidad de encontrar y estandarizar una metodología de investigación, en la que converjan los criterios para fortalecer los resultados de las investigaciones realizadas, ya que no se pueden desconocer las limitaciones de las metodologías actuales.

Palabras clave

neuroeconomía;, toma de decisiones;, elección social;, recompensa

Biografía del autor/a

Damiand Felipe Trejos-Salazar

Administrador de Empresas, Magíster en Administración

Pedro Luis Duque-Hurtado

Administrador de Empresas, Magíster en Administración

Luz Alexandra Montoya-Restrepo

Administradora de Empresas, Doctora en Ciencias Económicas

Iván Alonso Montoya-Restrepo

Administrador de Empresas, Doctor en Ciencias Económicas

Citas

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