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Vol. 12 No. 2 (2022)
Julio-Diciembre

Articles

Competitive advantage of fruit and vegetable SMEs in Colombia: role of open innovation and entrepreneurial orientation

https://doi.org/10.19053/20278306.v12.n2.2022.15256

Published 2022-08-15

Rubén Darío Echeverri-Romero
Universidad del Valle, Cali

Tulio Ferney Silva-Castellanos
Universidad del Valle, Cali

Leidi Dayely Ruano-Arcos
Universidad del Valle, Cali

Jherónimo Sánchez-Álvarez
Universidad del Valle, Cali

Isabel Daniela Ordóñez-Tovar
Universidad del Valle, Cali

Abstract

This research studies the underlying effects of open innovation on the relationship between entrepreneurial orientation and competitive advantage. The hypotheses were tested using structural equations in PLS-SEM for the data collected in a Likert scale instrument, to a sample of 102 fruit and vegetable SMEs in Valle del Cauca, Colombia. The results show that entrepreneurial orientation positively influences open innovation; In turn, open innovation affects competitive advantage, thus proving the mediating role of open innovation. In other words, it is not enough for SME managers to be proactive, risky and innovative to achieve competitive advantage, they must also incorporate open innovation practices to achieve sustainable competitive advantage. This study contributes to the emerging literature on the underlying effects of open innovation, as well as its effects on competitive advantage.

Keywords

open innovation;, competitive advantage;, entrepreneurial orientation;, fruit and vegetable SMEs

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Author Biography

Rubén Darío Echeverri-Romero

Economista, Magíster en Ciencias Económicas

Tulio Ferney Silva-Castellanos

Administrador de Empresas, Magíster en Ciencias de la Organización

Leidi Dayely Ruano-Arcos

Administradora de Empresas, Estudiante de Doctorado en Administración

Jherónimo Sánchez-Álvarez

Estudiante de Comercio Exterior

Isabel Daniela Ordóñez-Tovar

Estudiante de Comercio Exterior

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