Economic Behaviour from a Biological and Psychological Approach
- Cindy Cifuentes Gómez
, - Siervo Tulio Delgado Ruiz,
- Jorge Iván González
Abstract
This paper explores some principles of economic behaviour from a biological and psychological perspective, through a reflective analysis on the feasibility of understanding economic actions of individuals from a review of features of non-economic sciences. Emotions are emphasized as important factors in decision-making. Understanding these reasons helps improve the design and evaluation of public policies and investment decisions; furthermore, it is shown that the context of inequality and happiness affects the formation of the heuristic judgment.
Keywords
behaviour, economics, biology, psychology, preferences, beliefs, heuristic, evolutionism, adaptability, happiness, inequality
Author Biography
Siervo Tulio Delgado Ruiz
Docente de tiempo completo de la Escuela de Economía de la Universidad Pedagógica y tecnológica de Colombia (UPTC)
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