Impacto de la amenaza financiera en el cambio de comportamiento del inversor: el efecto moderador del apoyo social durante la Covid19 en Pakistan

Impact Of Financial Threat On Investor’s Behavioral Change: The Moderating Effect Of Social Support During Covid19 in Pakistan

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Shaukat Malik
Huma Ali
Zeeshan Rasool


El objetivo de este estudio es investigar los antecedentes de la amenaza financiera y su relación con la inclinación de uno a cambiar el comportamiento financiero y su estado de salud. La población de este estudio comprende a pequeños tenedores de inversiones que tienen inversiones en pólizas de seguros de vida. El diseño de investigación explicativa se utiliza en esta investigación para conocer la relación causal entre todas las variables. Este estudio utilizó datos primarios recopilados a través de cuestionarios visitando personalmente a los encuestados. Los encuestados seleccionados al azar y convenientemente utilizados para acercarse al encuestado para facilitar la recopilación de datos. Las diferentes técnicas de datos Smart PLS3 aplicadas para inferencias de datos en este estudio. Este estudio explora que las dificultades económicas y la ansiedad financiera están asociadas positivamente con la amenaza financiera, y la amenaza financiera también se relaciona significativamente con la voluntad de cambiar el comportamiento financiero y la angustia psicológica. El estudio también reveló que la amenaza financiera media entre variables independientes y dependientes. La contribución más novedosa de este estudio fue el papel del apoyo social, que moderó significativamente la relación entre la amenaza financiera y la voluntad de cambiar el comportamiento financiero. Este estudio hizo una contribución saludable a la literatura existente sobre las amenazas financieras y brindó excelentes sugerencias prácticas para los inversionistas domésticos individuales, y destacó los problemas que enfrentan estos pequeños inversores.

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