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Vol. 20 Núm. 2 (2020)
Inquietud Empresarial 20(2) Julio–Diciembre 2020

GESTIÓN, PRODUCCIÓN Y SERVICIOS

Estructurando y creando alternativas para el problema de desperdicio de berenjenas utilizando la metodología de pensamiento enfocado en el valor

https://doi.org/10.19053/01211048.11208

Publicado 01-12-2020

  • Elsa Verónica Larreta Ramírez
    • ,
  • Diego Alonso Gastelum Chavira
    • ,
  • Juan Carlos Leyva López
    • ,
  • Omar Ahumada Valenzuela

Elsa Verónica Larreta Ramírez
Universidad Autónoma de Occidente. Economic and Management Sciences Department. Blvd. Lola Beltrán s/n, 4 de Marzo, cp. 80054. Culiacan, Sinaloa, Mexico

Diego Alonso Gastelum Chavira
Universidad Autónoma de Occidente. Economic and Management Sciences Department. Blvd. Lola Beltrán s/n, 4 de Marzo, cp. 80054. Culiacan, Sinaloa, Mexico

Juan Carlos Leyva López
Universidad Autónoma de Occidente. Economic and Management Sciences Department. Blvd. Lola Beltrán s/n, 4 de Marzo, cp. 80054. Culiacan, Sinaloa, Mexico

Omar Ahumada Valenzuela
Universidad Autónoma de Occidente. Engineering Sciences Department. Blvd. Lola Beltrán s/n, 4 de Marzo, cp. 80054. Culiacan, Sinaloa, Mexico.

Resumen

La berenjena es un vegetal de corta vida útil cuya exportación en México genera ingresos significativos para las empresas hortícolas. Sin embargo, cuando el precio de mercado es bajo, o su calidad no cumple sus requisitos, la berenjena no se exporta, y el mercado interno es muy reducido. Esta situación genera problemas financieros para las empresas, desempleo y problemas ambientales. Para reducir la pérdida de berenjenas es necesario comprender los elementos que rodean el problema, estructurarlo y generar alternativas de solución. En este trabajo, se aplicó la metodología del Pensamiento Enfocado en el Valor (VFT) en una empresa hortícola en Sinaloa, México; para obtener los valores de un tomador de decisiones para estructurar el problema de pérdida de berenjenas, obtener los objetivos de la empresa y generar alternativas de solución. Este artículo presenta el problema estructurado, incluyendo un objetivo estratégico, cinco objetivos fundamentales, nueve objetivos medios y veintisiete alternativas de solución, tales como la aplicación de tecnología agrícola protegida, venta de desperdicios como alimento para ganado y diseño de un nuevo producto. A través de VFT, el tomador de decisiones comprendió mejor el problema de pérdida de berenjenas y su valor, lo cual beneficiará a la empresa.

Palabras clave: Desperdicio de berenjena, estructuración de problemas, creación de alternativas, pensamiento enfocado en el valor.

Códigos JEL: D46, D81

Recibido: 10/06/2020. Aceptado: 06/11/2020.  Publicado: 01/12/2020

Palabras clave

Desperdicio de berenjena, estructuración de problemas, creación de alternativas, pensamiento enfocado en el valor

PDF (English)

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