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Vol. 24 Núm. 1 (2024)
Inquietud Empresarial 24(1) Enero-Junio: Special Issue on: "Organizational Studies in Innovation and Sustainability. The New Challenges in a Post Covid Era".

SUSTENTABILIDAD

Modelos de negocio hacia el logro de la sustentabilidad: una revisión general

https://doi.org/10.19053/uptc.01211048.16817

Publicado 19-04-2024

  • Mariana Marcelino-Aranda
    • ,
  • María del Carmen Martínez-Cuevas
    • ,
  • Alejandro D. Camacho
    • ,
  • Antonio Oswaldo Ortega-Reyes
    • ,
  • Aylin Torres-Ramírez

Mariana Marcelino-Aranda
Unidad Profesional Interdisciplinaria de Ingeniería y Ciencias Sociales y Administrativas; Instituto Politécnico Nacional; Av. Té 950

María del Carmen Martínez-Cuevas
Unidad Profesional Interdisciplinaria de Ingeniería y Ciencias Sociales y Administrativas; Instituto Politécnico Nacional; Av. Té 950, Granjas México, Iztacalco, C.P. 08400, Ciudad de México, México

Alejandro D. Camacho
Escuela Nacional de Ciencias Biológicas, Facultad; Instituto Politécnico Nacional; Prolongación de Carpio y Plan de Ayala s/n, Col. Santo Tomás C.P. 11340 Alcaldía Miguel Hidalgo, Ciudad de México, México

Antonio Oswaldo Ortega-Reyes
Instituto de Ciencias Básicas e Ingeniería; Universidad Autónoma del Estado de Hidalgo; Tulancingo-Pachuca C.P. 42184 Pachuca de Soto, Hidalgo, México

Aylin Torres-Ramírez
División de Ciencias Sociales y Humanidades, Posgrado en Estudios Organizacionales, Universidad Autónoma Metropolitana, Unidad Iztapalapa; Av. San Rafael Atlixco 186, Leyes de Reforma 1ra Sección Iztapalapa, C.P. 09340 Ciudad de México, México

Resumen

La sustentabilidad es un término que ha prevalecido por décadas, desde la preocupación por generar un equilibrio entre el crecimiento económico y la naturaleza, hasta su integración en el ámbito empresarial. Esto último, se inició por razones éticas, después como requisito para cumplir con aspectos normativos y, recientemente, según la evidencia, para aumentar el valor de mercado. El objetivo del trabajo es presentar una revisión general de las diferentes propuestas de modelos de negocio con enfoque sustentable, para entender sus características, limitaciones y el valor que ofrecen. Se aplicó una perspectiva cualitativa, a través de la revisión sistemática de la literatura en el portal de investigación Web of Science (WoS) de Clarivate Analytics, y un análisis de 40 documentos. Por su relevancia, destacan cinco propuestas: Modelo de Negocio Sustentable, Modelo de Negocio Verde o Ecológico, Modelo de Negocio Circular, Innovación en el Modelo de Negocio Sustentable e Innovación en el Modelo de Negocio Verde. El que una empresa se posicione como sostenible implica no solo alinear los objetivos económicos con las necesidades de la sociedad y el ambiente, sino también, generar e impulsar los cambios necesarios para lograrlo.

Códigos JEL: M10, Q51, Q56.   

Recibido: 23/11/2023. Aceptado: 14/03/2024. Publicado: 19/04/2024.

Palabras clave

Sustentabilidad, Modelos de negocio, Innovación, Pensamiento empresarial sustentable, Creación de valor

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