Estudio bibliométrico de la innovación y mercadotecnia de servicios en la industria de restaurantes

Bibliometric study of the innovation and marketing of services in the restaurant industry

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Mauro Alejandro Monroy Ceseña

Resumen

El principal objetivo de esta investigación es establecer los más importantes avances e investigaciones relacionadas con la disciplina de la innovación y mercadotecnia de servicios a través de la producción científica dentro de la industria de restaurantes por medio de un estudio bibliométrico de la literatura en el que se conjugó la incidencia de los tópicos innovación y mercadotecnia de servicios dentro de ésta muy particular industria. La metodología utilizada para este artículo fue a través de una revisión sistemática que, se centró particularmente en el estudio y análisis de la literatura por medio de un estudio bibliométrico en donde fue posible incluir investigaciones realizadas a nivel empírico y retrospectivo. Dichos artículos fueron extraídos de la base de datos LENS.ORG. Se concluye al afirmar que, es fundamental entender los procesos relacionados a la innovación, transformando las ideas en hechos, y los hechos en posicionamiento de mercado. Innovar es ser capaz de visualizar todas aquellas situaciones de una forma de hacer cosas más rápidas, más económicas y sencillas; mientras que, el estudio de la mercadotecnia presentó marcos estratégicos en la búsqueda continua tanto del servicio ofertado, así como de la satisfacción percibida por los clientes.

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