Ventaja competitiva de las PYMES hortofrutícolas en Colombia: el rol de la innovación abierta y la orientación emprendedora



Palabras clave:

innovación abierta;, ventaja competitiva;, orientación emprendedora;, Pymes hortofrutícolas


Esta investigación estudia los efectos subyacentes de la innovación abierta en la relación entre la orientación emprendedora y la ventaja competitiva. Se comprobaron las hipótesis mediante ecuaciones estructurales en PLS-SEM para los datos recopilados en un instrumento de escala Likert, a una muestra de 102 PYMES hortofrutícolas en el Valle del Cauca, Colombia. Los resultados demuestran que la orientación emprendedora influye positivamente en la innovación abierta; a su vez la innovación abierta afecta la ventaja competitiva, comprobándose así el rol mediador de la innovación abierta. Es decir, no es suficiente que los gerentes de las PYMES sean proactivos, arriesgados e innovadores para alcanzar una ventaja competitiva, también deben incorporar prácticas de innovación abierta para lograr una ventaja competitiva sostenible. Este estudio contribuye a la literatura emergente sobre los efectos subyacentes de la innovación abierta, así como sus efectos en la ventaja competitiva.


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Biografía del autor/a

Rubén Darío Echeverri-Romero, Universidad del Valle, Cali

Economista, Magíster en Ciencias Económicas

Tulio Ferney Silva-Castellanos, Universidad del Valle, Cali

Administrador de Empresas, Magíster en Ciencias de la Organización

Leidi Dayely Ruano-Arcos, Universidad del Valle, Cali

Administradora de Empresas, Estudiante de Doctorado en Administración

Jherónimo Sánchez-Álvarez, Universidad del Valle, Cali

Estudiante de Comercio Exterior

Isabel Daniela Ordóñez-Tovar, Universidad del Valle, Cali

Estudiante de Comercio Exterior


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Cómo citar

Echeverri-Romero, R. D., Silva-Castellanos, T. F., Ruano-Arcos, L. D., Sánchez-Álvarez, J., & Ordóñez-Tovar, I. D. (2022). Ventaja competitiva de las PYMES hortofrutícolas en Colombia: el rol de la innovación abierta y la orientación emprendedora. Revista De Investigación, Desarrollo E Innovación, 12(2), 171–184.