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Vol. 12 Núm. 2 (2022)
Julio-Diciembre

Artículos

Ventaja competitiva de las PYMES hortofrutícolas en Colombia: el rol de la innovación abierta y la orientación emprendedora

https://doi.org/10.19053/20278306.v12.n2.2022.15256

Publicado 2022-08-15

Rubén Darío Echeverri-Romero
Universidad del Valle, Cali

Tulio Ferney Silva-Castellanos
Universidad del Valle, Cali

Leidi Dayely Ruano-Arcos
Universidad del Valle, Cali

Jherónimo Sánchez-Álvarez
Universidad del Valle, Cali

Isabel Daniela Ordóñez-Tovar
Universidad del Valle, Cali

Resumen

Esta investigación estudia los efectos subyacentes de la innovación abierta en la relación entre la orientación emprendedora y la ventaja competitiva. Se comprobaron las hipótesis mediante ecuaciones estructurales en PLS-SEM para los datos recopilados en un instrumento de escala Likert, a una muestra de 102 PYMES hortofrutícolas en el Valle del Cauca, Colombia. Los resultados demuestran que la orientación emprendedora influye positivamente en la innovación abierta; a su vez la innovación abierta afecta la ventaja competitiva, comprobándose así el rol mediador de la innovación abierta. Es decir, no es suficiente que los gerentes de las PYMES sean proactivos, arriesgados e innovadores para alcanzar una ventaja competitiva, también deben incorporar prácticas de innovación abierta para lograr una ventaja competitiva sostenible. Este estudio contribuye a la literatura emergente sobre los efectos subyacentes de la innovación abierta, así como sus efectos en la ventaja competitiva.

Palabras clave

innovación abierta;, ventaja competitiva;, orientación emprendedora;, Pymes hortofrutícolas

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Biografía del autor/a

Rubén Darío Echeverri-Romero

Economista, Magíster en Ciencias Económicas

Tulio Ferney Silva-Castellanos

Administrador de Empresas, Magíster en Ciencias de la Organización

Leidi Dayely Ruano-Arcos

Administradora de Empresas, Estudiante de Doctorado en Administración

Jherónimo Sánchez-Álvarez

Estudiante de Comercio Exterior

Isabel Daniela Ordóñez-Tovar

Estudiante de Comercio Exterior

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