Ventaja competitiva de las PYMES hortofrutícolas en Colombia: el rol de la innovación abierta y la orientación emprendedora
Resumen
Esta investigación estudia los efectos subyacentes de la innovación abierta en la relación entre la orientación emprendedora y la ventaja competitiva. Se comprobaron las hipótesis mediante ecuaciones estructurales en PLS-SEM para los datos recopilados en un instrumento de escala Likert, a una muestra de 102 PYMES hortofrutícolas en el Valle del Cauca, Colombia. Los resultados demuestran que la orientación emprendedora influye positivamente en la innovación abierta; a su vez la innovación abierta afecta la ventaja competitiva, comprobándose así el rol mediador de la innovación abierta. Es decir, no es suficiente que los gerentes de las PYMES sean proactivos, arriesgados e innovadores para alcanzar una ventaja competitiva, también deben incorporar prácticas de innovación abierta para lograr una ventaja competitiva sostenible. Este estudio contribuye a la literatura emergente sobre los efectos subyacentes de la innovación abierta, así como sus efectos en la ventaja competitiva.
Palabras clave
innovación abierta;, ventaja competitiva;, orientación emprendedora;, Pymes hortofrutícolas
Biografía del autor/a
Rubén Darío Echeverri-Romero
Economista, Magíster en Ciencias Económicas
Tulio Ferney Silva-Castellanos
Administrador de Empresas, Magíster en Ciencias de la Organización
Leidi Dayely Ruano-Arcos
Administradora de Empresas, Estudiante de Doctorado en Administración
Jherónimo Sánchez-Álvarez
Estudiante de Comercio Exterior
Isabel Daniela Ordóñez-Tovar
Estudiante de Comercio Exterior
Referencias
- Ahrolovich, R. N., Madiyarovich, S. S., & Urinbaevana, M. H. (2020). Melon and its Environmental Characteristics. Journal of Critical Reviews, 7(2), 480-490. https://doi.org/10.31838/jcr.07.02.91 DOI: https://doi.org/10.31838/jcr.07.02.91
- Aragón, C. L. M., González, A. A., & Mendívil, B. C. (2020). La creación de la ventaja competitiva desde la perspectiva de las teorías administrativas. Revista de la Facultad de Ciencias Económicas, 24(1), 72-92. https://doi.org/10.30972/rfce.2414362 DOI: https://doi.org/10.30972/rfce.2414362
- Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts, 408. Englewood Cliffs, NJ: Prentice hall. https://icube.info/sites/default/files/resume/pdf-strategic-management-and-competitive-advantage-concepts-4th-edi-jay-b-barney-william-s-hesterly-pdf-download-free-book-ce16af7.pdf
- Bogers, M., Zobel, A. K., Afuah, A., Almirall, E., Brunswicker, S., Dahlander, L., & Ter-Wal, A. L. (2017). The open innovation research landscape: Established perspectives and emerging themes across different levels of analysis. Industry and Innovation, 24(1), 8-40. https://doi.org/10.1080/13662716.2016.1240068 DOI: https://doi.org/10.1080/13662716.2016.1240068
- Carey, E. E., Jett, L., Lamont, W. J., Nennich, T. T., Orzolek, M. D., & Williams, K. A. (2009). Horticultural crop production in high tunnels in the United States: A snapshot. HortTechnology, 19(1), 37-43. https://doi.org/10.21273/HORTSCI.19.1.37 DOI: https://doi.org/10.21273/HORTSCI.19.1.37
- Chesbrough, H. (2020). To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective. Industrial Marketing Management, 88, 410-413. https://doi.org/10.1016/j.indmarman.2020.04.010. DOI: https://doi.org/10.1016/j.indmarman.2020.04.010
- Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press. https://www.academia.edu/2485514/Open_innovation_The_new_imperative_for_creating_and_profiting_from_technology
- Day, G. S., & Wensley, R. (1988). Assessing advantage: a framework for diagnosing competitive superiority. Journal of Marketing, 52(2), 1-20. https://doi.org/10.2307/1251261 DOI: https://doi.org/10.1177/002224298805200201
- De Noni, I., Orsi, L., & Belussi, F. (2018). The role of collaborative networks in supporting the innovation performances of lagging-behind European regions. Research Policy, 47(1), 1-13. https://doi.org/10.1016/j.respol.2017.09.006 DOI: https://doi.org/10.1016/j.respol.2017.09.006
- Dewi, R. S., Alhabsji, T., Arifin, Z., & Abdillah, Y. (2020). Adaptive capability: capability to create innovation and competitive advantages of SME’s in the industry 4.0 Era. International Journal of Innovation, Creativity, and Change, 11(2), 124-143. https://www.ijicc.net/images/vol11iss2/11208_Dewi_2020_E_R.pdf
- Drucker, P. F. (1987). The Discipline of Innovation: Harvard Business Review. Research Technology Planning, 2(4), 484-485. https://doi.org/10.20801/jsrpim.2.4_484_2
- Fabrizio, C. M., Kaczam, F., de Moura, G. L., da Silva, L. S. C. V., da Silva, W. V., & da Veiga, C. P. (2021). Competitive advantage and dynamic capability in small and medium-sized enterprises: a systematic literature review and future research directions. Review of Managerial Science, 1-32. https://doi.org/10.1007/s11846-021-00459-8 DOI: https://doi.org/10.1007/s11846-021-00459-8
- Fielke, S. J., Botha, N., Reid, J., Gray, D., Blackett, P., Park, N., & Williams, T. (2018). Lessons for co-innovation in agricultural innovation systems: a multiple case study analysis and a conceptual model. The Journal of Agricultural Education and Extension, 24(1), 9-27. https://doi.org/10.1080/1389224X.2017.1394885 DOI: https://doi.org/10.1080/1389224X.2017.1394885
- Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18 (3), 382-388. https://doi.org/10.1177/002224378101800313 DOI: https://doi.org/10.1177/002224378101800313
- Freixanet, J., Braojos, J., Rialp-Criado, A., & Rialp-Criado, J. (2021). Does international entrepreneurial orientation foster innovation performance? The mediating role of social media and open innovation. The International Journal of Entrepreneurship and Innovation, 22(1), 33-44. https://doi.org/10.1177/1465750320922320. DOI: https://doi.org/10.1177/1465750320922320
- Gonyora, A. M., Migiro, S., Ngwenya, B., & Mashau, P. (2021). Investigating open innovation strategic alignment for sustainable competitive advantage in the automotive supply chain in South Africa. Journal of Transport and Supply Chain Management, 15, 554. https://doi.org/10.4102/jtscm.v15i0.554 DOI: https://doi.org/10.4102/jtscm.v15i0.554
- Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1999). Multivariate data analysis. Prentice Hall.
- Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123. https://doi.org/10.1504/IJMDA.2017.087624 DOI: https://doi.org/10.1504/IJMDA.2017.10008574
- Henseler, J., Ringle, C. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405-431. https://doi.org/10.1108/IMR-09-2014-0304 DOI: https://doi.org/10.1108/IMR-09-2014-0304
- Hu, L. T., & Bentler, P. M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424. https://doi.org/10.1037/1082-989X.3.4.424 DOI: https://doi.org/10.1037/1082-989X.3.4.424
- Hung, K. P., & Chiang, Y. H. (2010). Open innovation proclivity, entrepreneurial orientation, and perceived firm performance. International Journal of Technology Management, 52(3/4), 257-274. https://doi.org/10.1504/IJTM.2010.035976 DOI: https://doi.org/10.1504/IJTM.2010.035976
- Jap, S. D. (1999). Pie-expansion efforts: Collaboration processes in buyer–supplier relationships. Journal of Marketing Research, 36(4), 461-475. https://doi.org/10.1177/002224379903600405 DOI: https://doi.org/10.1177/002224379903600405
- Koentjoro, S., & Gunawan, S. (2020). Managing Knowledge, Dynamic Capabilities, Innovative Performance, and Creating Sustainable Competitive Advantage in Family Companies: A Case Study of a Family Company in Indonesia. Journal of Open Innovation: Technology, Market and Complexity, 6(3), 90. https://doi.org/10.3390/JOITMC6030090 DOI: https://doi.org/10.3390/joitmc6030090
- Lee, K., & Yoo, J. (2019). How does open innovation lead competitive advantage? A dynamic capability view perspective. PloS One, 14(11), e0223405. https://doi.org/10.1371/journal.pone.0223405 DOI: https://doi.org/10.1371/journal.pone.0223405
- McGrath, R. G., Tsai, M. H., Venkataraman, S., & MacMillan, I. C. (1996). Innovation, competitive advantage and rent: a model and test. Management Science, 42(3), 389-403. https://doi.org/10.1287/mnsc.42.3.389 DOI: https://doi.org/10.1287/mnsc.42.3.389
- Michaelis, B., Rogbeer, S., Schweizer, L., & Özleblebici, Z. (2020). Clarifying the boundary conditions of value creation within dynamic capabilities framework: a grafting approach. Review of Managerial Science, 1-24. https://doi.org/10.1007/s11846-020-00403-2 DOI: https://doi.org/10.1007/s11846-020-00403-2
- Najar, T., & Dhaouadi, K. (2020). Chief Executive Officer's traits and open innovation in small and medium enterprises: the mediating role of innovation climate. Journal of Small Business and Enterprise Development, 27(4), 607-631. https://doi.org/10.1108/JSBED-04-2020-0109 DOI: https://doi.org/10.1108/JSBED-04-2020-0109
- Nunnally, J. C. (1975). Psychometric theory—25 years ago and now. Educational Researcher, 4(10), 7-21. https://doi.org/10.3102/0013189X004010007 DOI: https://doi.org/10.3102/0013189X004010007
- Pinho, J. C., & Prange, C. (2016). The effect of social networks and dynamic internationalization capabilities on international performance. Journal of World Business, 51(3), 391-403. https://doi.org/10.1016/j.jwb.2015.08.001 DOI: https://doi.org/10.1016/j.jwb.2015.08.001
- Pontieri, P., Mennini, F. S., Magni, D., Fiano, F., Scuotto, V., Papa, A., & Del Giudice, L. (2022). Sustainable open innovation for the agri-food system: Sorghum as healthy food to deal with environmental challenges. British Food Journal, 124(9), 2649-2672. https://doi.org/10.1108/BFJ-07-2021-0732 DOI: https://doi.org/10.1108/BFJ-07-2021-0732
- Porter, M. E. (1985). Technology and competitive advantage. Journal of Business Strategy, 5(3). https://doi.org/10.1108/eb039075 DOI: https://doi.org/10.1108/eb039075
- Rhee, M. U. N. S. U. N. G., & Stephens, A. R. (2020). Innovation-orientated technology assimilation strategy and Korean SMES’enhancing innovation capability, competitive advantage and firm performance. International Journal of Innovation Management, 24(6), 2050081. https://doi.org/10.1142/S1363919620500814 DOI: https://doi.org/10.1142/S1363919620500814
- Romero, D., Sánchez, S., Quintero, Y. R., & Silva, M. R. (2020). Estrategia y ventaja competitiva: Binomio fundamental para el éxito de pequeñas y medianas empresas. Revista de Ciencias Sociales, 26(4), 465-475. https://doi.org/10.31876/rcs.v26i4.34674 DOI: https://doi.org/10.31876/rcs.v26i4.34674
- Silva-Castellanos, T. (2021). Factores que impulsan la innovación abierta en Pymes del sector hortofrutícola. Desarrollo Gerencial, 13(2), 1-30. https://doi.org/10.17081/dege.13.2.5503 DOI: https://doi.org/10.17081/dege.13.2.5503
- Sulistyo, H., & Ayuni, S. (2020). Competitive advantages of SMEs: The roles of innovation capability, entrepreneurial orientation, and social capital. Contaduría y Administración, 65(1), 10. https://doi.org/10.22201/FCA.24488410E.2020.1983 DOI: https://doi.org/10.22201/fca.24488410e.2020.1983
- Wales, W. J., Kraus, S., Filser, M., Stöckmann, C., & Covin, J. G. (2021). The status quo of research on entrepreneurial orientation: Conversational landmarks and theoretical scaffolding. Journal of Business Research, 128, 564-577. https://doi.org/10.1016/j.jbusres.2020.10.046 DOI: https://doi.org/10.1016/j.jbusres.2020.10.046
- Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic Management Journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207 DOI: https://doi.org/10.1002/smj.4250050207
- Wu, Y. C., Lin, B. W., & Chen, C. J. (2013). How do internal openness and external openness affect innovation capabilities and firm performance?. IEEE Transactions on Engineering Management, 60(4), 704-716. https://doi.org/10.1109/TEM.2013.2262050 DOI: https://doi.org/10.1109/TEM.2013.2262050
- Yadav, P. L., Han, S. H., & Kim, H. (2017). Sustaining competitive advantage through corporate environmental performance. Business Strategy and the Environment, 26(3), 345-357. https://doi.org/10.1002/bse.1921 DOI: https://doi.org/10.1002/bse.1921
- Yan, X., & Huang, M. (2020). Leveraging university research within the context of open innovation. Telecommunications Policy, 101956. https://doi.org/10.1016/j.telpol.2020.101956 DOI: https://doi.org/10.1016/j.telpol.2020.101956
- Yektadoost, A., Saeedi, M. R., & Kebriaeezadeh, A. (2021). The Role of Desorptive Capacity in the Relationship of Entrepreneurial Orientation-Open Innovation Performance: The Case of the Pharmaceutical Industry. Iranian Journal of Pharmaceutical Research: IJPR, 20(1), 118. https://doi.org/10.22037/ijpr.2019.15427.1
Descargas
Los datos de descargas todavía no están disponibles.