Estructurando y creando alternativas para el problema de desperdicio de berenjenas utilizando la metodología de pensamiento enfocado en el valor

Structuring and creating alternatives for the eggplant loss problem using the value-focused thinking methodology

Contenido principal del artículo

Elsa Verónica Larreta Ramírez
Diego Alonso Gastelum Chavira
Juan Carlos Leyva López
Omar Ahumada Valenzuela

Resumen

La berenjena es un vegetal de corta vida útil cuya exportación en México genera ingresos significativos para las empresas hortícolas. Sin embargo, cuando el precio de mercado es bajo, o su calidad no cumple sus requisitos, la berenjena no se exporta, y el mercado interno es muy reducido. Esta situación genera problemas financieros para las empresas, desempleo y problemas ambientales. Para reducir la pérdida de berenjenas es necesario comprender los elementos que rodean el problema, estructurarlo y generar alternativas de solución. En este trabajo, se aplicó la metodología del Pensamiento Enfocado en el Valor (VFT) en una empresa hortícola en Sinaloa, México; para obtener los valores de un tomador de decisiones para estructurar el problema de pérdida de berenjenas, obtener los objetivos de la empresa y generar alternativas de solución. Este artículo presenta el problema estructurado, incluyendo un objetivo estratégico, cinco objetivos fundamentales, nueve objetivos medios y veintisiete alternativas de solución, tales como la aplicación de tecnología agrícola protegida, venta de desperdicios como alimento para ganado y diseño de un nuevo producto. A través de VFT, el tomador de decisiones comprendió mejor el problema de pérdida de berenjenas y su valor, lo cual beneficiará a la empresa.





Palabras clave: Desperdicio de berenjena, estructuración de problemas, creación de alternativas, pensamiento enfocado en el valor.






Códigos JEL: D46, D81


Recibido: 10/06/2020. Aceptado: 06/11/2020.  Publicado: 01/12/2020




Palabras clave:

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Referencias (VER)

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