Ir al menú de navegación principal Ir al contenido principal Ir al pie de página del sitio

Vol. 24 Núm. 2 (2024)
Inquietud Empresarial 24(2) Julio-Diciembre

GESTIÓN, PRODUCCIÓN Y SERVICIOS

Las tácticas engañosas de marketing en el punto de venta impactan en las intenciones de compra del consumidor con una actitud como mediadora

https://doi.org/10.19053/uptc.01211048.17449

Publicado 25-07-2024

  • Aram Massoudi
    • ,
  • Sahar Jalal Fatah

Aram Massoudi
Cihan University-Erbil

Sahar Jalal Fatah
Department of Business Administration; Cihan University-Erbil; 100 Street-Mosul Road P.O. Box: 44001, Kurdistan Region, Iraq; aram.massoudi@cihanuniversity.edu.iq

Resumen

El estudio examina cómo las técnicas de venta engañosas, como las prácticas engañosas en los puntos de venta, afectan la disposición de los clientes a comprar cosas o su intención de compra en Irak, donde las leyes que protegen a los consumidores son débiles y están incontroladas. Los investigadores también observaron cómo la impresión general (actitud) del cliente sobre un producto juega un papel en este sentido. Encuestaron a 400 compradores en varios supermercados en Erbil, Irak. Se recibieron 382 respuestas válidas. Se utilizó un modelo de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM) para analizar los datos y probar la hipótesis del estudio. Los hallazgos muestran que las tácticas de venta engañosas perjudican el deseo de compra del cliente. Además, la perspectiva del cliente sobre un producto juega un papel en el vínculo entre esas tácticas y la intención de compra. Estos resultados sugieren que las prácticas de marketing honestas benefician tanto a las empresas como a los clientes al crear sentimientos positivos hacia los productos y, en última instancia, aumentar las ventas.

Códigos JEL: M31, M37

Recibido: 06/04/2024. Aceptado: 05/07/2024. Publicado: 25/07/2024.

Palabras clave

Prácticas engañosas, marketing engañoso en el punto de venta, actitud de los consumidores, comportamiento de compra, intención de compra

PDF (English)

Citas

  1. Abbott, K. W., & Snidal, D. (2021). The governance triangle: Regulatory standards institutions and the shadow of the state. In The spectrum of international institutions (pp. 52-91). Routledge. DOI: https://doi.org/10.4324/9781003111719
  2. Abrar, M., Sibtain, M. M., & Shabbir, R. (2021). Understanding purchase intention towards eco-friendly clothing for generation Y & Z. Cogent Business & Management, 8(1), 1997247. https://doi.org/10.1080/23311975.2021.1997247 DOI: https://doi.org/10.1080/23311975.2021.1997247
  3. Aditya, R. N. (2001). The psychology of deception in marketing: A conceptual framework for research and practice. Psychology & Marketing, 18(7), 735-761. https://doi.org/10.1002/mar.1028 DOI: https://doi.org/10.1002/mar.1028
  4. Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological bulletin, 82(2), 261. https://psycnet.apa.org/doi/10.1037/h0076477 DOI: https://doi.org/10.1037/h0076477
  5. Alazzabi, W. Y. E., Mustafa, H., & Abdul Latiff, A. R. (2020). Corruption and control from the perspective of Islam. Journal of Financial Crime, 27(2), 355-368. http://dx.doi.org/10.1108/JFC-02-2019-0020 DOI: https://doi.org/10.1108/JFC-02-2019-0020
  6. Aldboush, H. H., & Ferdous, M. (2023). Building Trust in Fintech: An Analysis of Ethical and Privacy Considerations in the Intersection of Big Data, AI, and Customer Trust. International Journal of Financial Studies, 11(3), 90. https://doi.org/10.3390/ijfs11030090 DOI: https://doi.org/10.3390/ijfs11030090
  7. Al-dinouri, M. K. A. (2022). The role of the commission of integrity of Iraq in reducing the phenomenon of administrative and financial corruption. World Bulletin of Management and Law, 17, 15-23.
  8. Al-Heali, A. N. (2020). The effect of marketing deception on consumer purchasing decisions-an analytical study of the opinions of a sample of Baghdad university students. International Journal of Innovation, Creativity and Change, 13(6), 575-595.
  9. AlJabouri, A. A., & Mohammed, S. J. (2020). The impact of marketing deception in the e-procurement decision/exploratory study of students of the Business Department at the Faculty of Administration and Economics at Iraqi universities. Tanmiyat Al-rafidain, 39(128), 129-149. https://doi.org/10.33899/tanra.2020.167372 DOI: https://doi.org/10.33899/tanra.2020.167372
  10. Almrafee, M., & Akaileh, M. (2023). Customers' purchase intention of renewable energy in Jordan: the case of solar panel systems using an extended theory of planned behavior (TPB). International Journal of Energy Sector Management, 18(3), 457-473. https://doi.org/10.1108/IJESM-01-2023-0002 DOI: https://doi.org/10.1108/IJESM-01-2023-0002
  11. Alqaysi, S. J., & Zahari, A. R. (2022). The Effect of Deceptive Brand Image on Consumer Purchase Intention: Empirical Evidence from Iraqi Market. The Journal of Asian Finance, Economics and Business, 9(6), 207-217. https://doi.org/10.13106/jafeb.2022.vol9.no6.0207
  12. Al-Rabaiwi, S. H. J., & Al-Bayati, H. S. I. (2020). Practices of marketing deception and its impact on organizational reputation/applied research in the relics of Baghdad. Journal of Economics and Administrative Sciences, 26(121), 23-45. https://doi.org/10.33095/jeas.v26i121.1939 DOI: https://doi.org/10.33095/jeas.v26i121.1939
  13. Arruda Filho, E. J. M., & Barcelos, A. D. A. (2021). Negative online word-of-mouth: Consumers’ retaliation in the digital world. Journal of Global Marketing, 34(1), 19-37. https://doi.org/10.1080/08911762.2020.1775919 DOI: https://doi.org/10.1080/08911762.2020.1775919
  14. Ayaviri-Nina, V. D., Jaramillo-Quinzo, N. S., Quispe-Fernández, G. M., Mahmud, I., Alasqah, I., Alharbi, T. A. F., ... & Raposo, A. (2022). Consumer behavior and attitude towards the purchase of organic products in Riobamba, Ecuador. Foods, 11(18), 2849. http://dx.doi.org/10.3390/foods11182849 DOI: https://doi.org/10.3390/foods11182849
  15. Baltezarević, R. (2023, March). Deceptive advertising in the online environment. In 3rd International Black Sea Modern Scientific Research Congress, March (pp. 23-24).
  16. Bar Lev, E., Maha, L. G., & Topliceanu, S. C. (2022). Financial frauds’ victim profiles in developing countries. Frontiers in Psychology, 13, 999053. https://doi.org/10.3389/fpsyg.2022.999053 DOI: https://doi.org/10.3389/fpsyg.2022.999053
  17. Bhutto, M. H., Tariq, B., Azhar, S., Ahmed, K., Khuwaja, F. M., & Han, H. (2022). Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity. European Business Review, 34(1), 62-84. https://doi.org/10.1108/EBR-10-2019-0274 DOI: https://doi.org/10.1108/EBR-10-2019-0274
  18. Bladt, D., van Capelleveen, G., & Yazan, D. M. (2024). The influence of greenwashing practices on brand attitude: A multidimensional consumer analysis in Germany. Business Strategy and the Environment, 33(2), 597-625. http://dx.doi.org/10.1002/bse.3496 DOI: https://doi.org/10.1002/bse.3496
  19. Brolin, R., & Spångby, C. (2020). The impact of advertising exposure on attitudes and purchase intention: A quantitative study measuring the impact of Instagram advertising exposure on attitudes toward the ads and brands, and purchase intention of sportswear. [Master Thesis, Jönköping International Business School, Jönköping University]. Sweden.
  20. Cakici, A. C., & Tekeli, S. (2022). The mediating effect of consumers’ price level perception and emotions towards supermarkets. European Journal of Management and Business Economics, 31(1), 57-76. https://doi.org/10.1108/EJMBE-12-2020-0344 DOI: https://doi.org/10.1108/EJMBE-12-2020-0344
  21. Canova, L., Bobbio, A., & Manganelli, A. M. (2020). Buying organic food products: the role of trust in the theory of planned behavior. Frontiers in Psychology, 11, 575820. https://doi.org/10.3389/fpsyg.2020.575820 DOI: https://doi.org/10.3389/fpsyg.2020.575820
  22. Chadwick, A., & Stanyer, J. (2022). Deception as a bridging concept in the study of disinformation, misinformation, and misperceptions: Toward a holistic framework. Communication Theory, 32(1), 1-24. https://doi.org/10.1093/ct/qtab019 DOI: https://doi.org/10.1093/ct/qtab019
  23. Chaffey, D., & Smith, P. R. (2022). Digital marketing excellence: planning, optimizing and integrating online marketing. Routledge. DOI: https://doi.org/10.4324/9781003009498
  24. Charton-Vachet, F., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail & Distribution Management, 48(7), 707-725. http://dx.doi.org/10.1108/IJRDM-09-2019-0315 DOI: https://doi.org/10.1108/IJRDM-09-2019-0315
  25. Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India–An empirical study. International Journal of Bank Marketing, 37(7), 1590-1618. http://dx.doi.org/10.1108/IJBM-09-2018-0256 DOI: https://doi.org/10.1108/IJBM-09-2018-0256
  26. Chatterjee, S., Chaudhuri, R., Kumar, A., Wang, C. L., & Gupta, S. (2023). Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach. Journal of Business Research, 154, 113370. http://dx.doi.org/10.1016/j.jbusres.2022.113370 DOI: https://doi.org/10.1016/j.jbusres.2022.113370
  27. Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361-380. https://doi.org/10.1108/JFMM-08-2019-0157 DOI: https://doi.org/10.1108/JFMM-08-2019-0157
  28. Chiu, W., & Leng, H. K. (2015). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics, 28(1), 23-36. http://dx.doi.org/10.1108/APJML-02-2015-0031 DOI: https://doi.org/10.1108/APJML-02-2015-0031
  29. Costa, C. S. R., da Costa, M. F., Maciel, R. G., Aguiar, E. C., & Wanderley, L. O. (2021). Consumer antecedents towards green product purchase intentions. Journal of Cleaner Production, 313, 127964. https://doi.org/10.1016/j.jclepro.2021.127964 DOI: https://doi.org/10.1016/j.jclepro.2021.127964
  30. Cox, C. (2023, March 20). Branded vs. non-branded keywords in marketing. HawkSEM. https://hawksem.com/blog/branded-vs-non-branded-keywords/
  31. Dong, D., & Elashkar, E. E. (2021). Battling for consumer's positive purchase intention: a comparative study between two psychological techniques to achieve success and sustainability for digital entrepreneurships. Frontiers in Psychology, 12, 665194. https://doi.org/10.3389/fpsyg.2021.665194 DOI: https://doi.org/10.3389/fpsyg.2021.665194
  32. Duarte, P. A. D. O., & Silva, S. C. (2020). The role of consumer-cause identification and attitude in the intention to purchase cause-related products. International Marketing Review, 37(4), 603-620. http://dx.doi.org/10.1108/IMR-04-2018-0159 DOI: https://doi.org/10.1108/IMR-04-2018-0159
  33. ElSayad, G. (2024). Online customers’ attitudes and intentions towards e-payment usage in Egypt during the COVID-19 pandemic: the serial mediation roles of perceived usefulness, perceived trust, and attitude. Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-02-2023-0024. DOI: https://doi.org/10.1108/JSTPM-02-2023-0024
  34. Fallah Shayan, N., Mohabbati-Kalejahi, N., Alavi, S., & Zahed, M. A. (2022). Sustainable development goals (SDGs) as a framework for corporate social responsibility (CSR). Sustainability, 14(3), 1222. https://doi.org/10.3390/su14031222 DOI: https://doi.org/10.3390/su14031222
  35. Fortagne, M. A., & Lis, B. (2024). Determinants of the purchase intention of non‐fungible token collectibles. Journal of Consumer Behavior, 23(2), 1032-1049. https://doi.org/10.1002/cb.2264 DOI: https://doi.org/10.1002/cb.2264
  36. Fraccaro, A., Macé, S., & Parguel, B. (2021). The not-so-odd couple: Odd pricing in a luxury context. Journal of Business Research, 136, 356-365. https://doi.org/10.1016/j.jbusres.2021.07.048 DOI: https://doi.org/10.1016/j.jbusres.2021.07.048
  37. Garcia-Orozco, D., Alfaro-García, V. G., Espitia-Moreno, I. C., & Gil-Lafuente, A. M. (2021). Forgotten effects analysis of the consumer behavior of sustainable food products in Mexico. Journal of Intelligent & Fuzzy Systems, 40(2), 1893-1902. http://dx.doi.org/10.3233/JIFS-189194 DOI: https://doi.org/10.3233/JIFS-189194
  38. Gourkar, V. (2023). Effects of deceptive and unethical marketing on consumer behavior (Doctoral dissertation, Dublin, National College of Ireland].
  39. Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24. http://dx.doi.org/10.1108/EBR-11-2018-0203 DOI: https://doi.org/10.1108/EBR-11-2018-0203
  40. Harvey, K., & Riedel, B. (2021). Egypt, Iraq and Jordan: A New Partnership 30 years in the Making. Lawfare. https://www.lawfaremedia.org/article/egypt-iraq-and-jordan-new-partnership-30-years-making.
  41. Hashem, T & Al-zyoud, M. (2020). Influence Of Decoy Marketing on Impulsive Purchasing Behavior Among Adult Customers of Tech Market in Jordan, Mediating Role of Brand Equity. Journal of Critical Reviews, 7(15), 3729-3741.
  42. He, S., Hollenbeck, B., & Proserpio, D. (2022). The market for fake reviews. Marketing Science, 41(5), 896-921. https://dx.doi.org/10.2139/ssrn.3664992 DOI: https://doi.org/10.1287/mksc.2022.1353
  43. Heidekamp, K. (2021). The moderating role of self-confidence on the relationship between deceptive advertisement and consumer purchase intention.
  44. Ho, F. N., Wong, J., & Brodowsky, G. (2023). Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals. Journal of Business Research, 155, 113382. https://doi.org/10.1016/j.jbusres.2022.113382 DOI: https://doi.org/10.1016/j.jbusres.2022.113382
  45. Howard, H. A., Griffin, D. J., & Arth, Z. W. (2022). Information manipulation and cognitive trust: an organizational replication and extension of IMT. Atlantic Journal of Communication, 30(3), 219-230. http://dx.doi.org/10.1080/15456870.2021.1884078 DOI: https://doi.org/10.1080/15456870.2021.1884078
  46. Huthasuhut, M. F. A., Lubis, P. H., & Utami, S. (2022). The influence of brand image and lifestyle on purchase intention mediated by consumer attitude on personal care products with regional comparison as multigroup moderator (study on consumers in Banda Aceh VS Lhokseumawe). International Journal of Scientific and Management Research, 5(8), 43-57. http://doi.org/10.37502/IJSMR.2022.5804 DOI: https://doi.org/10.37502/IJSMR.2022.5804
  47. Iqbal, S., & Siddiqui, D. A. (2019). The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan. Iqbal, S. and Siddiqui, DA (2019). The Impact of Deceptive Advertising on Customer Loyalty: A case of Telecommunication Industry in Karachi, Pakistan. International, Journal of Industrial Marketing, 4(1), 39-69. http://dx.doi.org/10.5296/ijim.v4i1.14607 DOI: https://doi.org/10.5296/ijim.v4i1.14607
  48. Jung, H. J., Choi, Y. J., & Oh, K. W. (2020). Influencing factors of Chinese consumers’ purchase intention to sustainable apparel products: Exploring consumer “attitude–behavioral intention” gap. Sustainability, 12(5), 1770. http://dx.doi.org/10.3390/su12051770 DOI: https://doi.org/10.3390/su12051770
  49. Kovalenko. M. (2022, June 6). Interactive marketing guide: definition, examples & more. Digital Marketers World. https://digitalmarketersworld.com/interactive-marketing/
  50. Lasaiba, M. A., & Arfa, A. M. (2023). Implications of Teacher Competency and Learning Models on Student Motivation and Discipline Based on SMART-PLS. AL-ISHLAH: Jurnal Pendidikan, 15(4), 4328-4342. http://dx.doi.org/10.35445/alishlah.v15i4.3274 DOI: https://doi.org/10.35445/alishlah.v15i4.3274
  51. Leal, C. C., & Ferreira, A. I. (2020). Should I book another hotel? The effects of sickness and ethnicity on customer brand loyalty and positive word of mouth. International Journal of Hospitality Management, 91, 102410. https://doi.org/10.1016/j.ijhm.2019.102410 DOI: https://doi.org/10.1016/j.ijhm.2019.102410
  52. Li, J., Guo, F., Xu, J., & Yu, Z. (2022). What influences consumers’ intention to purchase innovative products: Evidence from China. Frontiers in Psychology, 13, 838244. https://doi.org/10.3389/fpsyg.2022.838244 DOI: https://doi.org/10.3389/fpsyg.2022.838244
  53. Liu, M. T., Liu, Y., & Mo, Z. (2020). Moral norm is the key: An extension of the theory of planned behavior (TPB) on Chinese consumers' green purchase intention. Asia Pacific Journal of Marketing and Logistics, 32(8), 1823-1841. https://doi.org/10.1108/APJML-05-2019-0285 DOI: https://doi.org/10.1108/APJML-05-2019-0285
  54. Madhani, P. M. (2020). Ethics in sales and marketing: key advantages. Marketing Mastermind, 17(5), 53-58.
  55. Massoudi, A. H. (2020). Consumers loyalty indicator as a driver for satisfaction. Cihan University-Erbil Journal of Humanities and Social Sciences, 4(1), 41-45. https://doi.org/10.24086/cuejhss.v4n1y2020.pp41-45 DOI: https://doi.org/10.24086/cuejhss.v4n1y2020.pp41-45
  56. Massoudi, A. H., Birdawod, H. Q., & Raewf, M. B. (2023). Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age. Cihan University-Erbil Journal of Humanities and Social Sciences, 7(1), 158-165. https://doi.org/10.24086/cuejhss.v7n1y2023.pp158-165 DOI: https://doi.org/10.24086/cuejhss.v7n1y2023.pp158-165
  57. Matin, A., Khoshtaria, T., Marcan, M., & Datuashvili, D. (2021). The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products. International Review on Public and Nonprofit Marketing, 19(4), 709-735. https://doi.org/10.1007/s12208-021-00325-z DOI: https://doi.org/10.1007/s12208-021-00325-z
  58. Miftahuddin, M. A., Adawiyah, W. R., Pradipta, R., & Wihuda, F. (2022). Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust. Innovative Marketing, 18(4), 62-73. http://dx.doi.org/10.21511/im.18(4).2022.06 DOI: https://doi.org/10.21511/im.18(4).2022.06
  59. Najar, A. H., & Hamid Rather, A. (2021). Mediating role of guest’s attitude toward the impact of UGC benefits on purchase intention of restaurants; Extending social action and control theories. Journal of Foodservice Business Research, 24(3), 249-273. http://dx.doi.org/10.1080/15378020.2020.1842958 DOI: https://doi.org/10.1080/15378020.2020.1842958
  60. Negm, E. M. (2023). Consumers' purchase behavior reactions: a focus on the steady devaluation of currency, compounding increase in inflation rates in Egypt. Journal of Humanities and Applied Social Sciences, 5(5), 383-401. https://doi.org/10.1108/jhass-05-2023-0054 DOI: https://doi.org/10.1108/JHASS-05-2023-0054
  61. Otto, S., Strenger, M., Maier-Nöth, A., & Schmid, M. (2021). Food packaging and sustainability–Consumer perception vs. correlated scientific facts: A review. Journal of Cleaner Production, 298, 126733. https://doi.org/10.1016/j.jclepro.2021.126733 DOI: https://doi.org/10.1016/j.jclepro.2021.126733
  62. Patel, D., Berger, C. A., Kityamuwesi, A., Ggita, J., Tinka, L. K., Turimumahoro, P., ... & Sammann, A. (2020). Iterative adaptation of a tuberculosis digital medication adherence technology to meet user needs: qualitative study of patients and health care providers using human-centered design methods. JMIR formative research, 4(12), e19270. https://doi.org/10.2196/19270 DOI: https://doi.org/10.2196/19270
  63. Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284. https://doi.org/10.1016/j.heliyon.2020.e04284 DOI: https://doi.org/10.1016/j.heliyon.2020.e04284
  64. Qayyum, A., Jamil, R. A., & Sehar, A. (2023). Impact of green marketing, greenwashing and green confusion on green brand equity. Spanish Journal of Marketing-ESIC, 27(3), 286-305. http://dx.doi.org/10.1108/SJME-03-2022-0032 DOI: https://doi.org/10.1108/SJME-03-2022-0032
  65. Qiao, Y., & Xing, G. (2022). Impact of perceived product value on customer-based brand equity: Marx’s theory–value-based perspective. Frontiers in Psychology, 13, 931064. https://doi.org/10.3389/fpsyg.2022.931064 DOI: https://doi.org/10.3389/fpsyg.2022.931064
  66. Ramadania, R., Suh, J., Rosyadi, R., Purmono, B. B., & Rahmawati, R. (2023). Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics. Cogent Business & Management, 10(2), 2229551. https://doi.org/10.1080/23311975.2023.2229551 DOI: https://doi.org/10.1080/23311975.2023.2229551
  67. Rehman, S. U., Gulzar, R., & Aslam, W. (2022). Developing the integrated marketing communication through social media: the modern marketing communication approach. Sage Open, 12(2), 21582440221099936. http://dx.doi.org/10.1177/21582440221099936 DOI: https://doi.org/10.1177/21582440221099936
  68. Rocklage, M. D., & Fazio, R. H. (2020). The enhancing versus backfiring effects of positive emotion in consumer reviews. Journal of Marketing Research, 57(2), 332-352. http://dx.doi.org/10.1177/0022243719892594 DOI: https://doi.org/10.1177/0022243719892594
  69. Sadiqe, A. L. (2023). The relationship between marketing deception and customer repurchase intention. [Master's thesis, İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü].
  70. Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing, 39(5), 1035-1064. https://doi.org/10.1002/mar.21640 DOI: https://doi.org/10.1002/mar.21640
  71. Schweidel, D. A., Bart, Y., Inman, J. J., Stephen, A. T., Libai, B., Andrews, M., ... & Thomaz, F. (2022). How consumer digital signals are reshaping the customer journey. Journal of the Academy of Marketing Science, 50(6), 1257-1276. https://doi.org/10.1007/s11747-022-00839-w DOI: https://doi.org/10.1007/s11747-022-00839-w
  72. Shaw, N., Eschenbrenner, B., & Baier, D. (2022). Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States. Journal of Retailing and Consumer Services, 69, 103100. https://doi.org/10.1016/j.jretconser.2022.103100 DOI: https://doi.org/10.1016/j.jretconser.2022.103100
  73. Sima, V., Gheorghe, I. G., Subić, J., & Nancu, D. (2020). Influences of the industry 4.0 revolution on the human capital development and consumer behavior: A systematic review. Sustainability, 12(10), 4035. https://doi.org/10.3390/su12104035 DOI: https://doi.org/10.3390/su12104035
  74. Soti, R. (2022). The impact of advertising on consumer behavior. World Journal of Advanced Research and Reviews, 14(3), 706-711. https://doi.org/10.30574/wjarr.2022.14.3.0577 DOI: https://doi.org/10.30574/wjarr.2022.14.3.0577
  75. Steenis, N. D., van Herpen, E., van der Lans, I. A., & van Trijp, H. C. (2023). Partially green, wholly deceptive? How consumers respond to (in) consistently sustainable packaged products in the presence of sustainability claims. Journal of Advertising, 52(2), 159-178. https://doi.org/10.1080/00913367.2022.2047841 DOI: https://doi.org/10.1080/00913367.2022.2047841
  76. Subrahmanyam, S., & Arif, S. A. F. (2022). Premium pricing strategy and customer retention-an analysis. International Journal of Early Childhood Special Education, 14(3, 2064-2075.
  77. Sun, W. (2020). Toward a theory of ethical consumer intention formation: Re-extending the theory of planned behavior. AMS Review, 10(3), 260-278. https://doi.org/10.1007/s13162-019-00156-6 DOI: https://doi.org/10.1007/s13162-019-00156-6
  78. Sun, Y., & Li, Y. (2023). Effects of misleading online advertisements on the purchase intention of mature Chinese consumers for dietary supplements. British Food Journal, 125(11), 4062-4091. https://doi.org/10.1108/bfj-01-2023-0029 DOI: https://doi.org/10.1108/BFJ-01-2023-0029
  79. Sayed, A., El Saghier, N., & Sadek, H. (2021). The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention. Journal of Alexandria University for Administrative Sciences, 58(5), 61-101. https://doi.org/10.21608/acj.2021.202025. DOI: https://doi.org/10.21608/acj.2021.202025
  80. Tilahun, M., Berhan, E., & Tesfaye, G. (2023). Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique. Journal of Innovation and Entrepreneurship, 12(1), 50. https://doi.org/10.1186/s13731-023-00323-x DOI: https://doi.org/10.1186/s13731-023-00323-x
  81. Toni, D. D., Tormen, A., Milan, G. S., Eberle, L., Lazzari, F., & Graciola, A. P. (2021). Price level and brand knowledge and its effects on purchase behavior. Revista de Administração da UFSM, 14, 632-654. http://dx.doi.org/10.5902/1983465944193 DOI: https://doi.org/10.5902/1983465944193
  82. Un Nisa, N., Acha, A., & Dharejo, N. (2022). The consequences of upholding deceptive marketing practices and its effect on consumers’ related attitudes including consumer loyalty and consumer trust: Evidence from the fashion industry in the UAE. Journal of Advanced Research in Social Sciences and Humanities, 7(2), 71-82. http://dx.doi.org/10.26500/JARSSH-07-2022-0203 DOI: https://doi.org/10.26500/JARSSH-07-2022-0203
  83. Veeramangala, S., & Anitha, B. (2021). impact of visual elements of packaging on consumer buying behavior of fmcg products. UGC Care Group 1 Journal, 51(2), 166-172.
  84. Wang, X. (2021). The Effect of Perceived Deception on Consumer Repurchase Intention. [Master thesis, Goodman School of Business, Brock University St. Catherines]. Ontario. https://dr.library.brocku.ca/bitstream/handle/10464/15490/Brock_Wang_Xinyue_2021.pdf?sequence=1&isAllowed=y
  85. Wang, Y., Zamudio, C., & Jewell, R. D. (2023). The more they know: Using transparent online communication to combat fake online reviews. Business Horizons, 66(6), 753-764. https://doi.org/10.1016/j.bushor.2023.03.004 DOI: https://doi.org/10.1016/j.bushor.2023.03.004
  86. Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and guiding framework. Sustainability, 13(11), 6219. https://doi.org/10.3390/su13116219 DOI: https://doi.org/10.3390/su13116219
  87. Wilson, A. E., Darke, P. R., & Sengupta, J. (2022). Winning the battle but losing the war: Ironic effects of training consumers to detect deceptive advertising tactics. Journal of business ethics, 181(4), 997-1013. https://doi.org/10.1007/s10551-021-04937-7 DOI: https://doi.org/10.1007/s10551-021-04937-7
  88. Wong, W. M., & Tzeng, S. Y. (2021). Mediating role of organic labeling awareness and food safety attitudes in the correlation between green product awareness and purchase intentions. Sage Open, 11(4), 21582440211061565. http://dx.doi.org/10.1177/21582440211061565 DOI: https://doi.org/10.1177/21582440211061565
  89. Xue, J., Zhang, W., Rasool, Z., Khan, M. A., Khan, A. I., Khan, A. A., & Abbas, S. A. (2021). Purchasing intentions toward fast food: the mediating role of consumer attitudes toward fast food. Journal of Food Quality, 2021, (1),1-17. http://dx.doi.org/10.1155/2021/9931083 DOI: https://doi.org/10.1155/2021/9931083
  90. Yakın, V., Güven, H., David, S., Güven, E., Bărbuță-Mișu, N., Güven, E. T. A., & Virlanuta, F. O. (2023). The Effect of Cognitive Dissonance Theory and Brand Loyalty on Consumer Complaint Behaviors: A Cross-Cultural Study. Sustainability, 15(6), 4718. https://doi.org/10.3390/su15064718 DOI: https://doi.org/10.3390/su15064718
  91. Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and smaller or more expensive and larger: How consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science, 48(6), 1075-1094. https://doi.org/10.1007/s11747-019-00716-z DOI: https://doi.org/10.1007/s11747-019-00716-z
  92. Yuniarti, F., R. Arief, H., Meydia, H., & Yevis, M. O. (2022). Online retailers’ ethics and its effect on repurchase intention: The mediating role of perceived risk. Cogent Business & Management, 9(1), 2051691. https://doi.org/10.1080/23311975.2022.2051691 DOI: https://doi.org/10.1080/23311975.2022.2051691
  93. Zarazua de Rubens, G., Noel, L., & Sovacool, B. K. (2018). Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale. Nature Energy, 3(6), 501-507. https://doi.org/10.1038/s41560-018-0152-x DOI: https://doi.org/10.1038/s41560-018-0152-x
  94. Zaremohzzabieh, Z., Ismail, N., Ahrari, S., & Samah, A. A. (2021). The effects of consumer attitude on green purchase intention: A meta-analytic path analysis. Journal of Business Research, 132, 732-743. http://dx.doi.org/10.1016/j.jbusres.2020.10.053 DOI: https://doi.org/10.1016/j.jbusres.2020.10.053
  95. Zhao, H., & Yao, X. (2021). Impact of pricing and product information on consumer buying behavior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 720151. https://doi.org/10.3389/fpsyg.2021.720151 DOI: https://doi.org/10.3389/fpsyg.2021.720151

Descargas

Los datos de descargas todavía no están disponibles.

Artículos similares

<< < 1 2 3 > >> 

También puede {advancedSearchLink} para este artículo.