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Vol. 24 Núm. 2 (2024)
Inquietud Empresarial 24(2) Julio-Diciembre

TOMA DE DECISIONES

Aplicación de la nueva medida difusa en la toma de decisiones multiatributos

https://doi.org/10.19053/uptc.01211048.17901

Publicado 20-10-2024

  • sonam
    • ,
  • Praphull Chhabra

sonam
Research Scholar Department of Mathematics and Statistics University of Engineering and Management Jaipur

Praphull Chhabra
Department of Mathematics and Statistics; University of Engineering and Management, Jaipur, 303807, Rajasthan, India

Resumen

En este artículo se aborda la implementación de la toma de decisiones multiatributo (MADM) y los diferentes enfoques que la facilitan. Nos centramos en una medida de divergencia difusa desarrollada recientemente, que es fundamental para mejorar la precisión de las decisiones cuando se enfrentan varios criterios contradictorios. Para resaltar su relevancia en el mundo real, presentamos un estudio de caso detallado que se centra en elegir el mejor mercado para invertir. En este estudio de caso, la medida de divergencia difusa previamente estudiada se utiliza para evaluar y priorizar varias posibilidades de mercado en función de características importantes como el riesgo, el rendimiento y el potencial de mercado. En este ejemplo, demostramos cómo esta medida única mejora los procesos de toma de decisiones al proporcionar un método más preciso y completo para seleccionar las mayores posibilidades de inversión en contextos inciertos y complicados. Los hallazgos resaltan la utilidad de la medida para guiar las decisiones de inversión y mejorar la eficacia general de las aplicaciones MADM.

Códigos JEL: C44, D80, D81, D11

Recibido: 19/07/2024. Aceptado: 06/10/2024. Publicado: 20/10/2024.

Palabras clave

Nueva medida de divergencia difusa, propiedades, toma de decisiones multiatributo, presentación numérica

PDF (English)

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