Neuroeconomía: una revisión basada en técnicas de mapeo científico

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Autores

Damiand Felipe Trejos-Salazar https://orcid.org/0000-0002-3207-5432
Pedro Luis Duque-Hurtado https://orcid.org/0000-0003-4950-8262
Luz Alexandra Montoya-Restrepo https://orcid.org/0000-0002-4896-1615
Iván Alonso Montoya-Restrepo https://orcid.org/0000-0003-0959-3466

Resumen

La neuroeconomía es un campo multidisciplinar, que articula los conocimientos de áreas como la Economía, la psicología y la neurociencia, y que estudia el comportamiento cerebral en la toma de decisiones. A través de una revisión de literatura, se presenta la evolución de la investigación en neuroeconomía. Para ello, se emplean técnicas de mapeo científico, apoyadas en herramientas bibliométricas. La búsqueda, se realizó en las bases de datos WoS y Scopus, y la información obtenida fue procesada con las herramientas Bibliometrix y Gephi. Los documentos se clasificaron según su relevancia, en tres categorías: clásicos, estructurales y actuales. Luego, a través de un análisis de co-citaciones y clusterización, se identificaron y analizaron cinco líneas o corrientes de investigación en el área, a saber: elecciones económicas, elección social, consideraciones sobre la neuroeconomía, neurociencia del consumidor y comportamiento y estímulo cerebral. Se concluye con la necesidad de encontrar y estandarizar una metodología de investigación, en la que converjan los criterios para fortalecer los resultados de las investigaciones realizadas, ya que no se pueden desconocer las limitaciones de las metodologías actuales.

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