Economic Behaviour from a Biological and Psychological Approach
DOI:
https://doi.org/10.19053/01203053.v40.n72.2021.12474Keywords:
behaviour, economics, biology, psychology, preferences, beliefs, heuristic, evolutionism, adaptability, happiness, inequalityAbstract
This paper explores some principles of economic behaviour from a biological and psychological perspective, through a reflective analysis on the feasibility of understanding economic actions of individuals from a review of features of non-economic sciences. Emotions are emphasized as important factors in decision-making. Understanding these reasons helps improve the design and evaluation of public policies and investment decisions; furthermore, it is shown that the context of inequality and happiness affects the formation of the heuristic judgment.
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