Economic Behaviour from a Biological and Psychological Approach

El comportamiento económico desde la perspectiva biológica y psicológica

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Siervo Tulio Delgado Ruiz
Jorge Iván González

Abstract

This paper explores some principles of economic behaviour from a biological and psychological perspective, through a reflective analysis on the feasibility of understanding economic actions of individuals from a review of features of non-economic sciences. Emotions are emphasized as important factors in decision-making. Understanding these reasons helps improve the design and evaluation of public policies and investment decisions; furthermore, it is shown that the context of inequality and happiness affects the formation of the heuristic judgment.


 


 

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Author Biography (SEE)

Siervo Tulio Delgado Ruiz, Universidad Pedagógica y Tecnológica de Colombia UPTC

Docente de tiempo completo de la Escuela de Economía de la Universidad Pedagógica y tecnológica de Colombia (UPTC)

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