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Economic Behaviour from a Biological and Psychological Approach


This paper explores some principles of economic behaviour from a biological and psychological perspective, through a reflective analysis on the feasibility of understanding economic actions of individuals from a review of features of non-economic sciences. Emotions are emphasized as important factors in decision-making. Understanding these reasons helps improve the design and evaluation of public policies and investment decisions; furthermore, it is shown that the context of inequality and happiness affects the formation of the heuristic judgment.




behaviour, economics, biology, psychology, preferences, beliefs, heuristic, evolutionism, adaptability, happiness, inequality

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Author Biography

Siervo Tulio Delgado Ruiz

Docente de tiempo completo de la Escuela de Economía de la Universidad Pedagógica y tecnológica de Colombia (UPTC)


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