Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms


  • Mónica Yohanna Lara Páez Colegio Cooperativo Reyes Patria - Sogamoso



Advertising, Critical Media Literacy, Critical Thinking, Identity Construction


Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one tenth graders’ identity construction at a private institution in Duitama (Boyacá – Colombia). The implementation of eight task- based workshops led them to reflect about the role of advertising in their contexts and its relationship with their identity construction process. As a result, the tasks developed during the workshops guided students in understanding the role advertising plays in their daily life.



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How to Cite

Lara Páez, M Y. (2018). Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms. Enletawa Journal, 10(1), 27–42.



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