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Vol. 21 Núm. 2 (2021)
Inquietud Empresarial 21(2) Julio-Diciembre 2021: Special Issue on: "Business and Management on Innovation and Sustainability"

TOMA DE DECISIONES

Ranking de competitividad de los destinos turísticos: Un análisis utilizando el operador OWA y el método SAW

https://doi.org/10.19053/01211048.11413

Publicado 01-12-2021

Martín Huesca-Gastélum
Universidad Autónoma de Occidente. Blvd. Lola Beltrán Km 1.5, Culiacán, Sinaloa, México.

Martín León-Santiesteban
Universidad Autónoma de Occidente. Blvd. Lola Beltrán Km 1.5, Culiacán, Sinaloa, México

Resumen

El objetivo de este trabajo es clasificar la competitividad de los destinos turísticos en función de diferentes operadores de agregación, específicamente, el operador de promedio ponderado ordenado (OWA) y el método de ponderación aditiva simple (SAW). El uso de estos métodos permite clasificar los destinos turísticos de acuerdo con su competitividad. Además, permite la generación de diferentes escenarios que resaltan la importancia relativa de cada criterio. Esta información es útil para el gobierno y los sitios de recreación al generar diferentes evaluaciones basadas en las características específicas de cada municipio. Se realizó una aplicación de estos métodos para determinar la competitividad de los destinos turísticos de Sinaloa, México.

Códigos JEL: D49, L83, C44

Recibido: 10/07/2020.  Aceptado: 03/11/2020.  Publicado: 01/12/2021. 

Palabras clave

Competitividad, destinos turísticos, método SAW, operador OWA

PDF (English)

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