Ranking de competitividad de los destinos turísticos: Un análisis utilizando el operador OWA y el método SAW
Resumen
El objetivo de este trabajo es clasificar la competitividad de los destinos turísticos en función de diferentes operadores de agregación, específicamente, el operador de promedio ponderado ordenado (OWA) y el método de ponderación aditiva simple (SAW). El uso de estos métodos permite clasificar los destinos turísticos de acuerdo con su competitividad. Además, permite la generación de diferentes escenarios que resaltan la importancia relativa de cada criterio. Esta información es útil para el gobierno y los sitios de recreación al generar diferentes evaluaciones basadas en las características específicas de cada municipio. Se realizó una aplicación de estos métodos para determinar la competitividad de los destinos turísticos de Sinaloa, México.
Códigos JEL: D49, L83, C44
Recibido: 10/07/2020. Aceptado: 03/11/2020. Publicado: 01/12/2021.
Palabras clave
Competitividad, destinos turísticos, método SAW, operador OWA
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