Ranking de competitividad de los destinos turísticos: Un análisis utilizando el operador OWA y el método SAW

Ranking the competitiveness of tourist destinations: An analysis using the OWA operator and the SAW method

Contenido principal del artículo

Martín Huesca-Gastélum
Martín León-Santiesteban

Resumen

El objetivo de este trabajo es clasificar la competitividad de los destinos turísticos en función de diferentes operadores de agregación, específicamente, el operador de promedio ponderado ordenado (OWA) y el método de ponderación aditiva simple (SAW). El uso de estos métodos permite clasificar los destinos turísticos de acuerdo con su competitividad. Además, permite la generación de diferentes escenarios que resaltan la importancia relativa de cada criterio. Esta información es útil para el gobierno y los sitios de recreación al generar diferentes evaluaciones basadas en las características específicas de cada municipio. Se realizó una aplicación de estos métodos para determinar la competitividad de los destinos turísticos de Sinaloa, México.


Códigos JEL: D49, L83, C44


Recibido: 10/07/2020.  Aceptado: 03/11/2020.  Publicado: 01/12/2021. 

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