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Vol. 16 Núm. 1 (2023)
Revista Enletawa

Artículos de Investigación

Análisis de anuncios publicitarios desde el método calla en el aula EFL. Estudio de caso con estudiantes de secundaria en Colombia.

https://doi.org/10.19053/2011835X.16013

Publicado 2023-05-29

  • Daniel Alirio Cruz Bernal

Daniel Alirio Cruz Bernal
Universidad Pedagógica y Tecnológica de Colombia

Resumen

El elevado acceso a la televisión, computadoras o dispositivos móviles implica que los niños no solo tienen más acceso a la información digital, sino que también necesitan ser capaces de evaluarla o filtrarla por sí mismos. Por tal razón, la propuesta de investigación actual busca entender cómo un grupo de estudiantes de secundaria usaron habilidades de pensamiento crítico mientras estaban expuestos a la información proporcionada por los anuncios. En este estudio de caso cualitativo, cinco estudiantes analizaron anuncios publicitarios siguiendo lecciones planeadas bajo el modelo de Enfoque de Aprendizaje de Lenguaje Académico Cognitivo (CALLA). Los instrumentos para la recolección de datos, como los artefactos de los estudiantes y las transcripciones de los talleres se analizaron bajo un análisis temático. Los principales hallazgos revelaron cómo los estudiantes recordaron sus conocimientos y experiencias anteriores con respecto a los anuncios de televisión para enfrentar nuevos problemas que afectan sus realidades y contexto social. Del mismo modo, los estudiantes identificaron mensajes ocultos y situaciones presentadas en el contenido visual.  Sin duda alguna, el modelo CALLA reveló las reflexiones críticas de los estudiantes sobre el mundo de hoy

Palabras clave

Modelo CALLA, Habilidades de pensamiento crítico, Anuncios de televisión y enseñanza

PDF (English)

Biografía del autor/a

Daniel Alirio Cruz Bernal

Licenciado en Lenguas Modernas y Maestría en Enseñanza de Idiomas de la Universidad Pedagógica y Tecnológica de Colombia. Es profesor de idiomas en la UPTC.

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